EP162 The Whale, The Minnow & You

Listen On ITunes
Listen On Stitcher





You may be familiar with the whale vs minnow approach to selling & growing a business. But you also need to know where you fit in to that.

Show Transcript

BOL 162


Episode 162



Welcome to the Business of Life Podcast. My name is Keith Callahan. Hope you’re doing well out there today. Today, we’re talking about business, talking about business on the Business of Life Podcast.

I’m talking about the principle of the whale versus the minnow. I first heard this from Brian Tracy. Love, love, love Brian Tracy’s stuff. Actually, as I’m speaking this, I think I’m going to go back to the CD set that I heard this on The Psychology of Selling.

The whale versus the minnow though, the whale versus the minnow is the concept that you can focus on bigger projects, focus on bigger things up to the point that you are comfortable. And you can – the principle, the whale versus the minnow, is if you’re out there fishing, one whale is going to fill an entire boat and a thousand minnows just fill a bucket. One whale is going to fill and entire boat and a thousand minnows is going to just fill a bucket.

I was on a not podcast, on a webinar, guest speaking on a webinar with my friend, David Lindahl. David is a real estate investor who went from owning one 3-family to now having over 8,000 units, one 3-family to 8,000 units. And he focused on bringing in the whale, the whale in real estate investment.

And he told me this. He said, “Keith, there’s no difference between buying 3-unit building and a 300-unit building except more zeroes.” So the principles are the same. You got to learn a few different skills. You got to learn management skills. You got to learn how to manage others. But they all have roofs. They all have heating systems. They all have electrical systems. They all have tenants. The 3-family is the minnow. The 300-unit complex is the whale.

That’s the principle of the whale versus the minnow. And in order to step in it, start where you’re comfortable. I really believe like whatever you’re doing in life, if you’re – so many people on this podcast listen to it and you’re in network marketing. If you’re in network marketing or in sales, you have those people that you’re comfortable talking to but continually step it up. Maybe you go from a minnow to a salmon and then from a salmon to a blue fish. And then you step it up. And then eventually, you get to the point that you’re comfortable talking to people who are whales.

But the principle is, is that there is so much more leverage. That’s one of the things that I really, really focused in and in my business is who are the people that really have the ability to do this, that really have the ability to push the envelope with me.

And here’s one thing that’s really important to know. Most situations, you can only bring in somebody. You can only work with somebody. You can only purchase real estate investment. A lot of people think that it’s about finances with real estate.

And a lot of people think with network marketing that I work in that it’s about just finding the right person. But you have to be the right person first. In order to bring in a whale, you have to be a whale. Minnow can’t bring in a whale usually. But the beauty of that is you get to work on yourself.

All right. So kind of all over the place with today’s episode but you get it, right? The whale versus the minnow principle. Have a beautiful, beautiful day.


KC:  Hey, Keith here, and today I have a free gift for you. Listen this free gift is a list of the 12 most influential books that I’ve ever read. These are the books that have helped me to create the mindset, learn the philosophies, learn the skills to really create this big, beautiful, life that we’re living now.

I read a crazy amount of books, I really do. I’ve probably read thousands of books and these are the top 12 books that – they’re the ones that I go to, they’re the ones that I work with over, and over, and over again. They are highlighted, outlined, dog-eared. And I put this list together for you because I want it to be a shortcut.

I don’t want you to have to – you don’t have to go out and read the thousands and thousands of books. These are the 12 that I highly recommend. I have a detailed review for each book, explaining why I recommend them, why I like them, when I worked with them in my life, what part of my life they helped me to improve.

So I put this together for you, and made it super each for you to get this list. All you have to do is send a text to the number 33444 and then in the body of that text, type in “12books” with no space. So that’s the number “12books”. Again, send the text message to the number, address it to 33444 and then type in “12books” as the message and just send that. And that’ll get you setup to receive those top 12 most influential books that have had the biggest impact on my life.


KC: Today’s episode is brought to you by our sister podcast, All About Beachbody Coaching. So All About Beachbody Coaching really allows us to do this podcast without having all those annoying commercials in the beginning for you. So All About Beachbody Coaching, the Beachbody business that Amy and I run, actually funds this podcast.

So yes, it does cost money to run this podcast, we do not charge you anything, we don’t throw in commercials or anything like that, it really is, it’s funded by our business and by our other podcast, All About Beachbody Coaching. And for me, I’m just eternally grateful for this opportunity because it’s allowed me to really create the life that I love to live.

It’s given me the opportunity to do what I want, when I want, with who I want, and even deeper than that, it’s allowed me to help others to create the same for themselves. It’s allowed me to help hundreds of other people become part time or full time Beachbody coaches, to leave that corporate 9 to 5 job and create passive income in their lives.

And really there’s nothing like that. It’s cool when you have success, it’s so much more rewarding when you help others. So I mention this or a few reasons, the first reason is, that’s actually the way that I work with people and mentor people. I don’t do anything outside of Beachbody coaching because I know that it’s such a powerful life changing tool.

So if you’re curious about working with me, interested in working one-on-one, interested in creating the type of life that you wanna live, I suggest swinging over there. The other reason is, even if somebody’s just curious, like you’ve heard about Beachbody, you know there’s a lot of Beachbody coaches out there. Maybe some of them you get a little annoyed with.

It really dives into what this business is really about, which is life transformation. So if you’re just curious, swing over there. And then the other piece is, if you’re really considering becoming a Beachbody coach, I highly, highly recommend you listen to that first.

Alright, much love guys. Again, that is the All About Beachbody Coaching Podcast, our sister podcast.

ANNOUNCER: Thank you for listening to the Business of Life Podcast. Apply what you learned today and you’ll be one step closer to creating the life you love to live.



© 2017 The Business of Life

Are you Ready to Become a Beachbody Coach?

Your #1 decision is WHO are you going to sign up with.