I am writing this post specifically for those Beachbody Coaches who don’t have a lot of people in your downline and are actively looking for prospects. I want to start with the assumption that you have gone through the other Facebook trainings on increasing your engagement and that you are at the point where engagement on your social media profile has increased. The question you probably have at this stage is: Now that my engagement is up, what do I do with it?
I’ve outlined below my 4-step process to engaging with your engagers.
4 Steps for Recruiting Beachbody Coaches on Social Media
1. Content and Consistency
Whether you are just starting out or have been working your business on social media for a while, you want to make sure that you are posting consistently. People are not going to follow you if they go to your Facebook page and see that your last post was from 3 weeks ago. The other, perhaps more important, tip is to make sure what you are posting has value. Don’t just post things to say that you posted something; take the time to make sure it is providing some value to your followers.
2. Add a Call-To-Action
Every single time you post, there should be a call to action telling people what you want them to do. Whether it’s to like your Page or follow a link, tell them what to do next. Call them into action. Some great examples of this that I encourage you to check out are Sarah Robbins Facebook Page and Healy Christian’s Facebook Page as well as her Instagram Stories.
In the beginning, you should be following up on every like, comment and share. You are just starting out, which means you don’t have a ton of followers yet and need to be following up with every interaction. If you’ve watched my other trainings, you have heard my follow-up process in more detail but as a reminder I have them listed below.
- Ask them a question like, “Have you ever considered….” or “Are you a customer/coach/distributor?”. Start the conversation by being direct and feeling out their level of interest.
- Send them a 3rd party tool that can teach them about the business. I mean videos and maybe even articles that talk about what it’s like being a part of your business and what the opportunities are.
- Get them on the phone so they can hear your confidence, enthusiasm and passion for the business.
You will get a lot of Nos. Especially in the beginning. But if you keep posting consistent and valuable content, people will eventually start reaching out to you.
4. Trickle Content
People are not going to jump on board right away. Most of the time, the first time you ask them they will say no or not right now or whatever. And that’s ok. But it doesn’t mean you should continue to trickle content to them. Keep it fun and send them samples, videos, articles – whatever! When you send whatever it is, always include in your message how great you think they would be at this opportunity and how much you believe in their potential.
Social media gives you so many opportunities for reaching out and recruiting new people. But it’s only as good as the person using it.