EP75 Part 1, Finding your WAE with Bernadette Murphy

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Part 1 of a 2 part series with the founder of WAE (We Are Eternal).


Show Transcript

BOL 75




[0:00:13.2] KC: Welcome to the Business of Life Podcast. Keith Callahan here and today we have on an old, old friend of mine. We’ve actually known each other for like 30 years, Bernadette Murphy and before I plug you into the recording that we did earlier with her, I just wanted to give you an overview.

This was a really, really cool episode and we dove into a bunch of different things. So we talked about the banking industry, we talked about her business way, we talked about where they’re going with the business, what they’re doing and then half way through it, I actually started talking to her about potentially investing in the company.

So really cool conversation, kind of all over the place, which is pretty normal for this podcast. So grab your favorite coffee or tea or I’m enjoying sparkling Pellegrino water and yeah, enjoy this conversation. This is part one of a two part series with Bernadette Murphy.


[00:01:21.7] KC: Welcome to the Business of Life Podcast. My name is Keith Callahan, you’re host and excited for today’s show. Excited to have on and someone that I’ve known for I think almost 30 years, Bernadette Murphy. Welcome to the show.

[00:01:40.4] BM: Thank you Keith, can you believe it has been that long?

[00:01:43.2] KC: Yeah, I can actually remember the first time that I met you. You were working at the original Northeastern Savings branch in Norton which used to be next to Fernandie’s and you opened up my savings account as like an eight year old boy.

[00:02:04.9] BM: Good thing I was only 10 then.

[00:02:09.2] KC: Yeah, the laws were different then. You could get a job at a much younger age.

[00:02:14.1] BM: That’s right, working with me Keith. I love it.

[00:02:20.9] KC: So it’s so cool to reconnect and we’ve been chatting over the last couple of years and both kind of building businesses side by side and we had an opportunity to really reconnect and spend some time on the phone six months or a year ago and yeah, it’s been great to watch you build your business, watched you build the Find Your WAE brand and I guess if we could start there. If you could introduce the brand a little bit and what you guys are all about.

[00:02:58.0] BM: Sure, so the business started a couple of years ago. I was still at the bank climbing the corporate ladder. I reached the vice-presidency position and that’s not to boast. I really vied for that position to have a voice at the big table, right? And then I got to that big table and realized that nobody really wanted to hear what I had to say.

So I got it and stuck with it and one day, I just decided, “I don’t think this is where I want to be anymore.” I certainly loved mentoring the managers and the bankers and I loved building teams. I knew that piece of it that I loved but I felt that there was something more and my daughters and I were going for a run one morning.

It was crazy and we used to run at 5:30-5:45 AM and they’d always be women out there running and all you’d see is them pulling and tugging at themselves and I said, “You know, we need to make a clothing line for women that are athletes but don’t have athletic bodies per se.” Not one of us out of myself and my two daughters knows how to sew but it was just an idea.

So it was probably maybe a week later, I always run, well I used to, in a do-rag, a bandana. I sweat profusely and I just like the do-rag on and I couldn’t find it one morning. So I tied an old tank top on my head and this is one of those moments where you really need to pay attention to everything that comes into your life because there’s a reason for it.

Even an old tank top meant something for me so I got back from my run, I threw the old tank top in the bed, hopped in the shower, getting ready for work and again I thought, “That was really cool. I have to go back and look at it.” So I went back and looked at it, put it back on my head and I showed it to my daughters and the WAEband came to life.

We spent two years researching different fabrics, testing it, washing it, drying it, to make sure we found the right fit and we did. So WAE, we came up with that name and it was We Are Exercise, and then as we started to really think about the brand and what we were trying to accomplish, we came up with what about We Are Eternal?

And we’re all so acutely aware of taking care of the outside of who we are and that’s so important, right? How many of us remember to take care of the inside of who we are? And that’s where our brand came to life. It’s a holistic brand and we really help people connect to their entirety because man, you’ve got to take care of this stuff inside here.

That’s the stuff that lasts forever. This is just our carriage, this is our gift in this lifetime but what’s inside is eternal, it’s forever. So the WAE band become a catapult for us. Taren is a Beach Body Coach and she’s all about the wellness.

[00:06:08.6] KC: Your daughter, Taren, right?

[00:06:10.1] BM: My daughter Taren and my daughter, Katelyn is a PiYo certified instructor. I also offer mentoring, one on one. I do team building, I just had the greatest experience a few months ago with 40 nurses. They were stuck, there was a lot of anxiety in there and the nurse manager called me and said, “Would you come to speak?” And I was like, “Heck yeah! That’s right up my alley.”

It was such an amazing experience because even as leaders, there’s a way to live effectively and there’s some great dictators out there that lead their teams but I’ve always felt it’s you get more, you reap more when you go out there and you do it with compassion and you respect the people that you’re working with. I focus on that with the team building. We’re just about empowering and uplifting people and helping them to see their own light.

[00:07:05.1] KC: Yeah, I love it. So now the main product that you have and I know that my wife has a bunch of the bands.

[00:07:14.9] BM: The WAEbands, yes.

[00:07:17.1] KC: And I didn’t think about this prior to recording, first of all, where can somebody go to see a video of it? Because once you see a video, it’s like, “Oh okay, I get that,” but can you direct us where to go and have you gotten to the point that you can explain it not in a video, like verbally.

[00:07:37.2] BM: Yes. So we basically reinvented the bandana, that’s what the WAEband is. You can wear it like a headband, you can wear it in gazillion different ways. You can pull it all the way back just like a bandana. It’s a poly-span blend so it’s quick drying which makes it awesome for exercise.

Throw it in the washer, we hang them on doorknobs to dry. So you can tie it in a bow, you can tie it Boho-style whatever you’re feeling. They can find us on our retail online website which is www.findyourwae.com. They can also find us on Facebook, Instagram, Twitter and again, its Findyourwae.com and we have videos on our Facebook page, on Instagram, we have YouTube videos so they can catch us there too.

[00:08:36.7] KC: I feel like from my experience, so I’ve actually watched it and I’ve watched how when you guys first started out, and like anything when someone first starts out I was like, “Oh, that’s a cool idea,” and then I watched a lot of women start posting up pictures of them on and then I realized what it was and then my wife bought a few from you guys.

It’s almost like a combination of like, to me at least like from the guy’s interpretation, like a headband, a bandana but then also like those — you know how some women wore the yoga women or like in the 70’s where’s it’s a little bit longer like Taren wears it that way sometimes.

[00:09:25.2] BM: Yes, Taren wears it like that way a lot.

[00:09:28.6] KC: Yeah, it’s such a versatile accessory.

[00:09:33.9] BM: It really is a great hair accessory and we have so many cancer patients that find comfort in it because it’s cooling. It’s not heavy, it keeps them warm but cool at the same time. A lot of women love to wear it with their wigs. It just makes them feel like it’s more secure on their head so that is humbling for us.

In the beginning, we were giving them away to cancer patients and then we had to take a step back and realize that we have to get our business going before we start giving them away but ultimately that is our goal, is to be able to give them to cancer patients.

[00:10:11.9] KC: I love it, I love it.

[00:10:13.3] BM: That’s our hope.

[00:10:14.8] KC: So I have so many questions with this, where you’re at the bank, you’re climbing the corporate ladder, you’re a success as a lot of people would define it from the business world like your success now and there’s a feeling of, I know that you mentioned it earlier. I don’t remember your exact words but there is a little bit of not fulfilled or it’s not doing it for you anymore. What was the experience like when you realized that and then you made the decision to actually do something about that?

[00:10:55.8] BM: Sure. I struggled until I was probably 49 with who I wanted to be when I grew up. About six years ago, I was in a very dark period of my life. Really the first time where it was so traumatic, I mean I’d had other experiences in my life when my 17 year old daughter, Katelyn, got pregnant and we found out when she was almost eight months pregnant. That was a huge epiphany for me because my life was, I thought, going according to my plan.

[00:11:30.0] KC: And now you have an amazing granddaughter.

[00:11:32.9] BM: Almost 13 and she’s the love of my life and I remember at that time thinking, “Why is God doing this? What’s the message? I don’t get it.” She’s supposed to go out to college, I don’t get it,” and then Makenzie was born and oh my God, did I get it. What a blessing that little girl continues to be in my life and I got to be there as she was being born and she changed my life forever.

So that was one instance and a grand one indeed and then my husband, six years ago, was in the throes of an affair. Now at that time, we were just busy in the day to day of life like 99% of people are and what happens in that space Keith is that you forget to live. You’re just existing and doing what we think we’re supposed to do, right?

So I missed it, we missed it, we got lost and it came to fruition and there were so many emotions and we separated. A lot of friends and even family so kindly, “You’ve got to get out. You’ve got to go out and you’ve got to meet people,” and I thought, “No, I need to sit in this and figure me out,” because for the first time in my life, I started thinking, “Okay, you’re happiness Bernie was always on your kids are happy, you’re husbands happy then you’re happy.”

So when I was forced to sit in this darkness, I didn’t know what made me happy outside of them. So that was a catapult for me and it was a great awakening for me. I’m not suggesting that you have to be in this dark space to connect the way that I did because anybody can do it. For me, it slowed me down, you know?

[00:13:28.6] KC: But I feel like in order to really make a big change, I call it inspiration or desperation.

[00:13:37.2] BM: Yep.

[00:13:37.7] KC: The dark space is the desperation. You can’t make a change that big unless you have one of those two motivating factors behind you.

[00:13:47.6] BM: Absolutely and for me it was desperation and through the months, Peter and I found each other again in a new and beautiful way and the success isn’t in that we stayed together because we did and we’re 35 years strong. The success is that I learned what forgiveness truly is, that’s a success. Whether your marriage survives or not, that’s between the two of you but man, you’ve got to forgive.

[00:14:19.9] KC: Can you elaborate on that a little bit more? Because I haven’t ever gone through something like that and I feel like just listening to you, you handled it from the heart.

[00:14:34.3] BM: Huge.

[00:14:34.9] KC: Yeah, like that’s the only thing I can see from it but you’re in a 100% clear space about like everything.

[00:14:45.5] BM: So clear. I do everything from the heart. I try, I’m human, but I try. I wake up, can I swear? Because I do swear occasionally but I won’t if I shouldn’t swear on a podcast, but everyone has shit storms so you have to pay attention to those thoughts. So when you can either go dive in that junk or you can say, “You know what? I see you but I don’t want you in my life so I’m going to embrace what I want in my life.”

For Peter and I, look at that’s the ultimate deception. I don’t think there is a worst betrayal than that and the trust and people will say, “I could never take them back,” or, “How do you trust him?” And my answers are simple. I hope you never have to make that choice and what I learned is I have to trust myself.

That’s where my trust is and my faith in God and I don’t live everyday thinking, “What if, what if?” Because we wouldn’t be together. That would be exhausting so it was a process of really sitting with myself and I remember a few months in, he’d come to the house to work in the yard or something and I started to remember the man that I fell in love with.

So I made a list one night, instead of focusing on all the anger and “how dare you?” and “why would you do such a thing?” I started saying, “What did I love about him?” I forgot. I forgot probably 10 years ago because we were just existing. So we both made lists of what we loved about each other and we remembered and then it just started to blossom in ways we never imagined.

[00:16:33.5] KC: That’s beautiful. So did you have intentions on working things out or did it — so I’m going to highjack your story a little bit and then I want to come back to it.

[00:16:44.0] BM: Yep, go for it.

[00:16:45.5] KC: I did go through something sort of similar. Three weeks before my wife and I now were going to get married, I called off the wedding and I didn’t understand it. It was the first time that I ever had real communication with God and to make a long story short, I had done a bunch of therapy, a bunch of work but I had always been with her when I did it.

There was just this feeling that it wasn’t right to get married but it wasn’t rational. It was deep down like that intuitive God communication feeling and I almost called the wedding off. Obviously, she’s totally devastated and when I did it and we talked about it and she understood not from a mental level but she knew what I was sharing. So we totally broke up with zero intention of getting back together. Like she was pissed and like totally pissed.

[00:17:46.9] BM: Yep, I get it.

[00:17:49.6] KC: And then literary, two years went by and then we saw each other again. We were together at an event for almost two weeks together. We both went to the same event and there was this magnetism that brought us back together, six months later we were married and pregnant and everything and now, it’s that happily ever after story. So I share that because I wanted to ask, like when that piece happened with your husband, were you done?

[00:18:25.2] BM: Done. Done. I had an attorney, done. Done, done. And when I fell in love with me, that’s when it changed. I didn’t date. I didn’t want to date, I didn’t want to meet anybody else but I did fall in love in that darkness. I fell in love with myself.

[00:18:46.5] KC: That’s awesome.

[00:18:48.0] BM: And that’s when things started to change, right? When we’re not certain within, how can we be certain about anything outside of us right? It has to start here. So you weren’t certain but when you saw her again, you were certain.

[00:19:05.3] KC: Yeah and I didn’t understand it at the time but I had to do that to be able to be the father and husband that I am now.

[00:19:12.4] BM: Absolutely. I believe everything happens for a reason and it’s funny, we talk about God, I always say to people, the best gift I give myself every day is before I talk, before I speak to anyone else, I sit with myself first and connect to my higher power, whatever you’re God is. I just hope that everybody has something and knows that there’s an energy out there that is way bigger than you and I, you know? Way bigger.

You can call it whatever you want to call it. I find all different religions so interesting and fascinating. Yet if we start every day with connecting to that energy before we connect to anything else, it just sets the day right for us, right? It’s a gift. It’s a gift but so many people miss it and it’s just another door that opens and opens and opens but we just keep them all shut.

[00:20:11.8] KC: And I think it’s so interesting that you say that because a big part of the work that I do is Beachbody and one of the things that people always ask, they want to know the secret, right? Like, “What’s the secret to success?” And it takes some people so long to hear it and some people never get it and I always say the secret is, you have to get to that blind faith point and you have to know that it’s going to work out for you.

Because until you get to that point, you’re never going to attract anybody else but you and I can sit here and talk about it but I think that for everybody listening, that is such a massive piece that so many people miss in life. That’s the secret. You want to know the secret to — they wrote a book about it, they wrote a movie called The Secret.

[00:21:04.8] BM: Yep.

[00:21:06.6] KC: It is and we have another mutual friend, I think you know the Rabiro’s right?

[00:21:12.5] BM: Oh yes, yes.

[00:21:13.7] KC: So one time I was talking with Dylan and I used to always be fascinated. He’s such a structured disciplined person.

[00:21:22.9] BM: Yes he is.

[00:21:23.8] KC: And if you look at it from the outside, there’s so many people — so we grew up in a, you and I, in a town that I used to live in. It’s a very small town and he came from a family of successful business people and after I got to really talk with him and I learned a ton from him about business, and I was like, “Wow, he’s not successful because” — and everybody thinks that it’s because his parents had money.

[00:21:50.2] BM: It was given to him, right.

[00:21:51.5] KC: Yeah and I was like, “It’s the philosophy of life,” because there’s other people, not mentioning any names but there’s other people in that family that haven’t been successful and he grasp that philosophy and it was the philosophy of his grandparents had which they were involved with the bank too, right?

[00:22:11.7] BM: Yep. John was a trustee for years. Absolutely adore them. I think the biggest thing is, if people want to know what the secret is and they base it on the house we live in or the car we drive, then they’re never going to get it because it’s bigger than that. It’s are you living your life with purpose because if you get that opportunity to live your passion, that’s success.

I don’t care about what kind of car you drive or what kind of house you live in. Sure, we want our bills paid, yet when you find that place of passion inside, that’s when nothing’s going to get in your way. Fear is real and everybody has it and if somebody says, “I’m not afraid to do anything,” I want to know what pill you’re taking because I’d like a piece of it.

There’s fear with everything but when you have that passion and you hit that, “I get it, I’m connected to me now,” you take that fear, it’s right there. It’s right there. No one can run from it but you can take it and move forward in your life with it or you can stand back and remain paralyzed by it. But if you really want to be successful and live your life fully, you’re going to grab that fear and say, “Come with me. Come with me because you can’t have me anymore.”

That’s where your success is and as you grow, you learn things about yourself you never knew. Do you know how many people — so I leave my job, right? 23 years worked my way up to a vice-presidency position and at the time I left was solely for the WAEband. They thought I was crazy. “What? She lost her marbles.”

Even close friends, “You left a good paying job for a WAEband?” And I said, “Well it’s a holistic brand. We’re working on it. It’s going to take time,” and they didn’t get it and I couldn’t fully explain it at that time. I didn’t care. I didn’t care. Was I afraid? You bet your ass I was. The day I walked down that hall, I didn’t think, “This was the day that I’m going to leave my job.”

I came into work on a Monday morning and I just said, “This is it.” I spent two years cleaning out my desk. So here’s your intended intentions, right? Two years we started playing around with the WAEband, I’d spent nights and weekends just solely working on our business and I started driving to work with so much gratitude for this job because it got me to this place that I was going to.

I didn’t know when, I didn’t know how, I just knew every day as I drove to work, I wasn’t going to retire from this bank. I thought I was going to be the CEO but I changed that channel. I’m my own CEO now. So every day I go to work and I said, “I have to take some sort of action here. I’m working on our Find Your WAE on the weekends and at night, so what am I doing here to take action? I’m going to start cleaning out my desk.”

I don’t care, some days Keith I would pull one piece of paper out of my desk and shred it that I no longer need and man, it just kept me on course. I was empowered, every time I would have a big smile like, “That’s another piece of paper I don’t need anymore.” So two months before I left the bank, my desk was empty. Nobody knew it but me that my desk is completely empty.

[00:25:47.2] KC: So you were ready, yeah.

[00:25:48.5] BM: I was ready and I still didn’t know when and that Monday morning I just got up from my desk and typed up my resignation letter, walked down that hallway shaking, saying, “Oh my God,” you know? There is all the monkey mind kicking in, right? All the fear and all those thoughts that keep us from being who we truly want to be.

I walked in and said, “You got a second?” And in my head I’m like, “Holy shit!” And here’s what I said. I said, “Tom, I have two choices. I can envision myself sitting in a rocking chair, telling my grandchildren all the things I could have become or I can be sitting in that rocking chair with all of my grandchildren seeing what their Mema became. That’s the one I want. That’s the vision I want. So I can’t be here anymore. I’ve got to go.”

[00:26:48.0] KC: We’re they shocked? Did they have an idea?

[00:26:51.3] BM: He smiled and said, “Wow. So like, can you give me some time?” And I said, “Absolutely, you know, whatever you need I’ll give you but what I need to do is no longer here.” I’ve served my purpose. It was a great ride but I’ve got to go.

[00:27:09.6] KC: I want to take a little bit of a twist and then come back to that story.

[00:27:14.6] BM: Sure.

[00:27:15.2] KC: These questions, this is something that I’ve always been curious about and if you can’t answer because it’s about banking, definitely let me know. You see financial transactions and you see money as part of your job.

[00:27:36.5] BM: Every day.

[00:27:37.1] KC: You see that. Was there ever times like you would see business owner’s accounts and think like, “Oh my gosh, I’m doing the wrong thing.”

[00:27:48.6] BM: Absolutely or you know, “What’s their secret,” or, “How” — I would sit with customers and in my head think, “How awesome is it that they know exactly who they are and what they want to be and I still don’t know what that is for me?” Yes, absolutely. I would have those moments.

[00:28:09.0] KC: Yeah, the banking industry has always been such a fascinating industry to me. It’s also fascinating, I don’t know a ton about it, but just the concept of how the bank earns money where they’re taking deposits and reinvesting those deposits and it’s only like 10% or something they have to keep on hand.

[00:28:35.5] BM: It’s been a struggle over the last 10 years for banks to stay growing.

[00:28:41.8] KC: Yeah because some of them folded right?

[00:28:44.9] BM: Right, their return — there is no good investments for the bank to make with the money right now. There’s nothing that’s huge, a huge return. I think it will turn around again. I can tell you and I’m sure that the CEO would not disagree with my statement. I wasn’t put in the position I was because of my ability with numbers and I will own it. I need a calculator and I certainly love lending, I loved that aspect of it and helping people especially like first mortgages and watching them get their new home.

Those connections were amazing, yet what I loved was the mentoring and encouraging the leaders of the branches how to manage effectively and that’s where my passion was. I think that’s what allowed me to grow as I did but yeah, I would sit in on those meetings and definitely, you’ve got to find the right place to put that money to get a good return on it.

[00:29:46.6] KC: Yeah. It’s interesting too, for everybody listening, or just to share a story about — so the bank that we’re talking about it Northeastern Savings Bank and I still believe there is good business out there about, I don’t know if you are a part of this transaction and you probably can’t say anything if you were but my aunt and uncle, my aunt used to be in network marketing with a company called Home Interiors and Gifts.

The company folded and they were in this really weird situation where they were equity rich and cash poor. So they had like a $700,000 house with literally a $200,000 mortgage on it but they didn’t have a job and it was just a weird time in lending and they needed to do a refinance on the home and no banks would do anything with them but because of the long term relationship, Northeastern Savings Bank actually bent the lending guidelines and did — gave her a loan.

So my point to that really is, is that there is in banking the big banks are sort of gobbling up the little banks and making it tougher for the little banks but for me and there are so many more amenities with a big bank, but I have a personal relationship like if I have an issue and I can go in and talk to a human being, that’s so priceless.

[00:31:21.7] BM: That’s what you find in the small banks. Look, I still bank there. I said to my CEO years ago, “If I ever leave this bank, I will leave banking.” That’s how much I believed in Northeastern Savings Bank and what they stood for. I was proud to work there. I loved working there. It was a great organization and I’m a customer there now.

So you’re absolutely right. The small banks, I think, pay more attention to their customers. It’s more of like a family. You walk into the bank and everybody knows you, “Hey Keith, how’s your wife? How is it?” You just don’t find that in the bigger banks and it’s important. People want to be acknowledged for who they are.

[00:32:06.4] KC: Yeah, it really is in business too. The town that I live in, I live in Great Barrington now, there’s four dry cleaners and I go to the more expensive dry cleaner and the only reason I go there is because they call me Mr. Callahan when I go in and he’s always smiling and he’s always grateful for me coming in there.

[00:32:27.4] BM: It is.

[00:32:28.5] KC: Let’s face it, it’s dry cleaning, it’s all the same thing, right?

[00:32:30.8] BM: Yep but it’s the package deal, it’s the presence and how you acknowledge people. Absolutely. Some stores I don’t go to anymore just because I wasn’t acknowledge or nobody would answer the question that I had or if somebody was abrasive. I’m all set, I check out.

[00:32:49.8] KC: Yeah.

[00:32:50.2] BM: I’ll go somewhere else.

[00:32:51.9] KC: It’s so funny, the older you get, the more you stick to stuff like that too. You’re like, “I am done with them.”

[00:32:59.3] BM: Yep, you know what it is too? I think the older we get, the less we want. It’s like a small amount of things that are really important to us. We start to really look at the package, right? And a smile is important to me especially if I’m going into a business and maybe because I worked in banking for so long and they were things that the bankers and managers had to do daily. So I expect that whenever I’m out doing business anywhere and if I don’t get it, I check it off.

[00:33:34.4] KC: Yeah, so back to WAE.


[00:33:38.6] KC: All right, so we’re going to cut off there and we’ll pick back up with continuing the conversation about WAE with Bernadette Murphy next week. All right, see you then.


[00:33:52.5] KC: Today’s episode is brought to you by our sister podcast, All About Beachbody Coaching. So All About Beachbody Coaching really allows us to do this podcast without having all those annoying commercials in the beginning for you. So All About Beachbody Coaching, the Beachbody business that Amy and I run, actually funds this podcast.

So yes, it does cost money to run this podcast, we do not charge you anything, we don’t throw in commercials or anything like that, it really is, it’s funded by our business and by our other podcast, All About Beachbody Coaching. And for me, I’m just eternally grateful for this opportunity because it’s allowed me to really create the life that I love to live.

It’s given me the opportunity to do what I want, when I want, with who I want, and even deeper than that, it’s allowed me to help others to create the same for themselves. It’s allowed me to help hundreds of other people become part time or full time Beachbody coaches, to leave that corporate 9 to 5 job and create passive income in their lives.

And really there’s nothing like that. It’s cool when you have success, it’s so much more rewarding when you help others. So I mention this or a few reasons, the first reason is, that’s actually the way that I work with people and mentor people. I don’t do anything outside of Beachbody coaching because I know that it’s such a powerful life changing tool.

So if you’re curious about working with me, interested in working one-on-one, interested in creating the type of life that you wanna live, I suggest swinging over there. The other reason is, even if somebody’s just curious, like you’ve heard about Beachbody, you know there’s a lot of Beachbody coaches out there. Maybe some of them you get a little annoyed with.

It really dives into what this business is really about, which is life transformation. So if you’re just curious, swing over there. And then the other piece is, if you’re really considering becoming a Beachbody coach, I highly, highly recommend you listen to that first.

Alright, much love guys. Again, that is the All About Beachbody Coaching Podcast, our sister podcast.


[00:36:19.2] KC: Hey, Keith here, and today I have a free gift for you. Listen this free gift is a list of the 12 most influential books that I’ve ever read. These are the books that have helped me to create the mindset, learn the philosophies, learn the skills to really create this big, beautiful, life that we’re living now.

I read a crazy amount of books, I really do. I’ve probably read thousands of books and these are the top 12 books that – they’re the ones that I go to, they’re the ones that I work with over, and over, and over again. They are highlighted, outlined, dog-eared. And I put this list together for you because I want it to be a shortcut.

I don’t want you to have to – you don’t have to go out and read the thousands and thousands of books. These are the 12 that I highly recommend. I have a detailed review for each book, explaining why I recommend them, why I like them, when I worked with them in my life, what part of my life they helped me to improve.

So I put this together for you, and made it super each for you to get this list. All you have to do is send a text to the number 33444 and then in the body of that text, type in “12books” with no space. So that’s the number “12books”. Again, send the text message to the number, address it to 33444 and then type in “12books” as the message and just send that. And that’ll get you setup to receive those top 12 most influential books that have had the biggest impact on my life.

[00:38:31.2] ANNOUNCER: Thank you for listening to the Business of Life Podcast. Apply what you learned today and you’ll be one step closer to creating the life you love to live.




© 2016 The Business of Life

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