EP36 Brogan Graham and November Project
Brogan Graham is co-found of November Project, a FREE fitness movement that was born in Boston as a way to stay in shape during cold New England months.
Now present in multiple cities in across four time zones in North America, the movement is using a simple sense of accountability (Verbal) to motivate and encourage people of all ages, shapes, sizes and fitness levels to get out of their beds and get moving.
Members vary from Olympic medalists, professional athletes, marathoners, triathletes, current and former collegiate athletes all the way to complete fitness rookies and recent couch potatoes just looking to kickstart their healthy life choices.
[0:00:14] KC: Welcome to the Business of Life podcast. My name is Keith Callahan, your host and pumped up for today’s guest. It’s actually a long overdue episode. Today we have on Brogan Graham with November Project. The reason it’s long overdue, I’ll get in to it right now. So Brogan and I recorded this well over a month ago and there were two things, the audio, I’m just going to give you guys a heads up upfront.
The audio on both sides, so my side and Brogan’s were a little bit messed up but the wizards who do all the magic with the audio fixed this thing up and it sounds really good now. It took us a while to get that all cleaned up. The second thing is I wanted to, we run a PG show here and I wanted to clean it up a little, clean up the audio a little bit — we didn’t do that. If you have little kids in the car, definitely press pause on this, listen to it in your own time. It’s not a PG rated show.
Usually we don’t have swears or anything in it but there’s plenty of that or I should say usually we don’t have a lot of it but yeah, we’re going to clean it all up but I left the content unedited and the reason for that is, I think that it’s important to get to know and understand Brogan and November Project, what they’re doing, what they stand for and when we’re trying to edit it down a little bit, it just didn’t sound right, it didn’t sound authentic.
Enjoy it, enjoy this episode. I enjoyed it tremendously, listening to Brogan speak and like the movement that November Project has had and the amount of growth they’ve had, especially over this last year really just, you’re going to understand after listening to Brogan speak why November Project has had so much success. The idea is an unbelievable idea.
The community that they’ve created but really, the passion and the drive that him and his partner have behind this idea, this Project is just, there’s so much passion behind it and really a mission to make a change out there, a mission to make a change in the lives of people, a mission to help people that are overweight, help people that are unhappy, help people that are just sedentary at their desk jobs, help people to overcome anxiety, depression, all these things that people are struggling with and helping elite athletes train even harder.
Barely just touching all gamut too is really was an honor to talk with Brogan, it took us a little bit of time to connect before we got this recording done and like I said, probably about two months from the time we recorded. Excited to bring this to you today, the first of our interviews for 2016. Let’s go ahead and get Brogan on.
[0:03:30] KC: Alright, so I am excited to introduce today’s guest, Brogan Graham. Brogan, welcome to the show.
[0:03:38] BG: Greetings my friend, greetings. How are you?
[0:03:40] KC: Awesome to have you on and I’ve been looking forward to connecting with you, reaching out and I’ve been watching November Project from afar for pretty much since you got started. Mutual friend Jenny, used to be Chow, now Jenny Hopkins who has been going for years, sort of turned me on to it at first and yeah, for the listeners, I was wondering if you could just sort of give us an overview as to what November Project is?
[0:04:12] BG: I think Jenny did the right thing and went to Hopkins. Personally I would have been Chow Hopkins or Hopkins chow but it’s too late for that. November Project, we did this thing recently when I was sitting down with some trainers in Chicago and Mountain Athletics trainers as well as November Project leaders, we said, “Let’s do this in a minute, explain your story in one minute.” So I know that your show has tons and tons of endless time and we’re going to edit this to make it beautiful but I’m going to give you the history of November Project in 60 seconds.
That’s from two guys in Boston, to 26 cities in North America. Yesterday was our four year birthday and I’m going to tell you the whole story in 60 seconds, that way we can get on to talking about really important shit after that. Okay. This is a 60 seconds November Projects history, hold on to your butts, here we go. It’s kind of like a Jim Carrey moment of like a deep breath. On November 1st 2011, two dudes, myself and Bojan Mandaric set out to train only for one month as a bit of a dare, to see if we could become morning people to not pay a dime to use each other for accountability. That shared document that kept all the information was called November Project. We’re former teammates from North Eastern Rowing, we did this in November 2011 in Boston.
That one month turned into the entire winter where he and I were training just using each other’s accountability to get out of bed. That next spring, we started tweeting about it, we had a blog, we built the entire year into a tribe in Boston that was sometimes larger than 300 people, the NHL had a lock up, some of those guys joined us because they had nowhere else to train, the tweeted about it.
The next year we blew up from one city to seven cities and we’re on the cover off Runner’s World Magazine to close that year. 2014 we built form seven cities to 17 cities, we started bringing each other together for annual summit. This year we went form 17 cities to 26 and we are closing out our four year birthday, aiming to hit 30 cities by the end of this calendar year. That’s a minute and four seconds.
[0:06:17] KC: That was awesome man.
[0:06:19] BG: That’s the growth of what it is but actually what it is, is free workout in the morning before work that are put on by very charismatic local awesome, athletic people and these workouts are in and out in under an hour, they’re really fun, they’re unlike anything you’ve been to because they’re driving a really fierce sense of purpose and intensity to the actual workout themselves.
Paired almost perfectly with the fun, community piece of “turn to your neighbor and give him a big bear hug and make sure your hips are in because that’s really uncomfortable” and that mixed with like — and then you have to do as many hill sprints as you can in the next 35 minutes. It’s like, it leaves people feeling very empowered and connected to their city in Baltimore, in New York City in Indianapolis, in Madison, Wisconsin.
And it’s really more of a movement about questioning why CrossFit has to cost $300, why yoga which I lovingly refer to as indoor breathing. Why indoor breathing has to cost $20 and why does it have to cost — and why does the mat cost $70 and you have to bring it to every class? And I’m a fan of Yoga but come on, I think if we just start with the basics of doing shit more often, consistency drives results and it drives friendships, that’s the November Project.
You can tell, I love joking about kind of everything in the industry and like whatever but I used to go cross, used to go to run clubs and I know the industry has to be a division one coach in North Eastern for a few years and so I love making fun of kind of everybody and I’m not saying November Project is for everybody but it’s definitely open to everybody and when cost can be a restriction and people’s identity around body, shape or age. When people kind of holds themselves back sometimes, I think that’s a big miss and to bring people together, truly bring people together of all walks of life, that’s our mission.
[0:08:24] KC: One of the things that really struck me and one of the things that I think is going to give you guys the legs to continue to spread your mission around the world, it’s one thing when you have two leaders that start something and people are inspired by them. They’re inspired by their personality, they’re inspired by who they are as a person, where they’re going and what they’re doing.
But you guys have been able to find other leaders in other cities that are doing the exact same thing. How have you been able to find those people and find those true leaders, not just somebody who wants to be a follower but somebody that just steps up and owns it and starts a chapter?
[0:09:13] BG: Right now, that’s the hardest thing about what we’re doing is saying, “Okay, this person is good but are they great? Okay, they’re great but when I go to that workout, when I wake up and run across town to do those things with that person?” And then come back next week, it’s a really tough thing. Super creative funny social media savvy photographer type coaching, inspirational leaders, public speakers like it’s such a fusion of so many qualities.
These people aren’t just chilling with nothing to do, these are pretty alpha folks that probably have great jobs and amazing communities on their own. I think to understand how and why people keep raising their hand and say, “Yeah, we want one of these in Detroit, we want one of these in Austin.” I think to truly understand that is to take a look at the first seven cities that came on and maybe even more boiled down the first four. And that story’s pretty simple. In 2013 it had gone from two people to 300 using the help of Andrew Ferance a defensemen from the Stanley cup champions, the Boston Bruins. Again, the NHL was in a lock out. He joined our group in Boston, he’s a huge community guy.
[0:10:28] KC: Were you guys’ buddies prior to that?
[0:10:30] BG: No, not at all. He came through Pat Burke, also a guy named Mark Furture, Mark Furture works in a bike shop in Boston and Andrew walked in and said, “Yeah, I’ve been doing a bunch of different things and running the stadium stairs over at Harvard,” and Mark said, “Man, you got to go on Wednesday morning, they throw down and there’s a lot of people.”
I think Mark even said something like, “You might not even be the fastest guy,” and Andrew’s so nice and such a community guy, such a good dad and a good friend but like, dude’s a competitor to the bone. I think he came out ready to connect with people and really touch the community but also like, on to rip it up.
I remember that Andrew definitely did not win that workout. He came back for tons of reasons but again, let’s go back to these four cities and how these leaders came to be. In the very beginning of 2013, it was January, February, my brother who is a great athlete and lived at the time in our home town in Madison Wisconsin.
He stepped up and said, “I’m going to build one of these here.” The first time the idea was going to exist, a November Project would exist somewhere else. Obviously I’m very close to my best friend, he’s the best man at my wedding and he and Bojan and my cofounder, they know each other very well and so, the two of them actually built it more than my brother and I in Madison.
Later that same spring, winter, spring a good friend of ours who was on the track team at North Eastern University with rowing boats, she was running laps with 800 meters, her name is Laura McCloskey. She again, we knew her so well as a great athlete and as a funny person, she was moving to San Francisco.
She had just finished the trip to Uganda where she had hosted a foot race on behalf of November Project and said that anyone that finished this foot race that she was hosting would get free shoes that had been donated by the November Project in Boston. We had told Laura that she wasn’t up to it, we’re like, “No, you don’t want to take this on, it’s too much work, you’re probably not up to it.” When she moved to San Francisco, that video came out of the footrace that she had put on Uganda and we’re kind of like okay, this is one of the best things we’ve ever seen, she’s one of the people we know.
That year we had three cities. The coolest thing was when Andrew changed teams to the Edmonton Oilers, his home town in Edmonton Alberta. He took November Project with him and I don’t think he was even there for a week, I think he moved back home on a Thursday from Boston to Edmonton. I think he was hosting a workout in a dark on Monday morning.
These are people that I was connected to, close friends with, family and in the case of my brother and it wasn’t as if people were coming and trying to do what we were doing, they were much a part of us as we were and as the people in Boston. So those first four cities were really strong and those people, Andrew Ferance in Edmonton, my brother in Wisconsin and Laura McCloskey out in San Francisco.
There’s some of us people I know and so, that made it really easy to like look at the four cities and say, “Okay, that’s the definition of what these leaders are, they’re athletic, they’re funny, they’re good writers, they kind of like to connect with people of all shapes and sizes but they also love to raise their assess off and so, the framework of what a good leader was, it was kind of set by those four cities. The people that came on from that point forward, we kind of knew you had to be awesome or maybe just help find the leader that is more awesome, you know what I mean?
[0:13:45] KC: It’s kind of a testament to you guys because it’s not — they’re not getting paid, they’re not — it’s just, people are inspired to help themselves and help others and really just sort of the ultimate paying it forward, right?
[0:14:00] BG: Yeah. The pay thing Is interesting because Bojan and I used to walk around Boston saying that we are the most wealthy guys in town because we would start each Monday, Wednesday, Friday was hundreds, some mornings, thousands of friends. That wanted a hug and wanted to give us high fives and they appreciated the movement, they appreciated the space that we’ve created.
And we know everybody on every street corner and we felt like you couldn’t pay — there wasn’t a check that was going to make us feel better about what we had done or what we had built and what we wanted to build and the cool thing is you ask some of this leaders in any of these cities, kind of why you’re doing this and it has to do with the payback that you feel, the payback that you see.
You see people come to November Project and lose weight or just find confidence or make new friends or fall in love or we have some people that get married, they propose and that worked out or they just find some hot date for the week. Whatever but the connections are cooler than just inches on your waist line? We see that stuff too.
Buy to see people fall in love with the city and each other and the humans around them. Fuck man, there isn’t a paycheck that’s going to make you feel better than that and though it is kind of a goal for the future to be able to support our leaders in a way that takes stress off of their life a little bit, that isn’t the reason that people get in to this.
Sometimes we do hook them up. To have the ability to hook them up with a few thousand dollars of gear by the north face or to hook them up with a trip, to run around up and do some trail up in Utah, these large expenses. Our leaders that are there are very appreciative but most of them turn to me and say, “That’s not get in to this but thank you.” It’s very cool to know that these pure freedom fighters are still out there.
[0:15:54] KC: I want to dive deeper into that but before we do, let’s say that I’m listening right now and I’ve heard about…
[0:15:59] BG: Hopkins Chow. Chow Hopkins. BG Hopkins Chow. Yeah?
[0:16:08] KC: She’s going to love this by the way too.
[0:16:10] BG: Shout out to Hopkins Chow, Chow Hopkins.
[0:16:15] KC: So how does somebody go about, I guess two questions; A, if I’m nervous to go check out a workout because I see all these amazingly fit people and maybe I am a little self-conscious right now. What do I do? Do I just show up? Is that sort of…
[0:16:30] BG: Yeah. That’s the one that kind of kills us a little bit because a lot of folks will say, “I got to get in shape before I join your group.” Well that’s what we’re doing. I think it’s easy to say it’s a judgment free zone but then you get there and it’s like a judgment full zone. But it really is that way, it really is a place where we say that we trick people into running a lot because everyone hates running and not that many people identify being a runner.
It’s a handful or sometimes a lot of body weight exercises, planks, pushups, things. A lot of the shit that our grandfather’s respect, just basic hard work and we’re not over thinking anything. Our warm-ups are silly, our warm-ups involve hugging and jumping around and it looks more like the mosh pit at a Beastie Boys concert than it does like a very technical, “Let’s target our quadriceps, now we will move on to the hip flexors.”
We’re not inventing anything super fucking smart, we’re not going to really care or talk too much about the tech in your shoes and we don’t really care to even talk about the weather because no matter what the weather is, we’re hosting workouts that are really fun and they really are inclusive. Here’s the kind of the coolest part. If you’re new to a city, I would argue that they are a very few other things that are going to connect you to people and give you a good time as well as an understanding of your surroundings than a November Project tribe.
I was pretty excited to just write a recent blog that had to do with the luxury of moving to any city that has a November Project tribe and just to be able to show up and hug a bunch of people and say, “Hey, I’m new to town,” and to watch people to almost like jump on to that as an opportunity for good rather than like, “Oh cool, yeah, I’ll give you my number sometime,” and flake out.
[0:18:20] KC: Yeah.
[0:18:22] BG: It’s pretty special and right now on my job, I’m going to so many of these tribes regularly that I get to have that feel that I’m here in New York City and in a few days I’ll be in DC and I know there’s a bunch of really good people waiting for me and not because I’m one of the dudes who started that thing. It’s because I’m involved.
And all you have to do is be involved and the first step can be scary, show up but there’s no details. Bring zero dollars, maybe bring your phone because there’s a lot of funny photo ops and bring athletic clothing and an open mind, I think that’s one thing that people want to kind of be prepared because, “We’re going to do this exactly and then we’re going to focus on this and it’s going to be a lot of that.”
Just be open to try new things. A lot of people want to say that they’re down to meet new people and that they’d love to try new things but if you show up to November Project, you’re kind of proving that.
[0:19:09] KC: How does it work with the workouts? Meaning, does whoever the leader is in each city do a workout or you guys all doing the same workout sometimes?
[0:19:23] BG: Yeah. Bojan and I are driving all the leaders to be empowered to have at least an understanding of what it means to host a November Project and kind of the best ways to bring people together and host something that’s efficient. I think you’ll find, first we’ll do all the similarities and then we’ll cover the differences.
Similarities, a November Project is always outside. In most cases, it’s going to be a smaller kind of contained type space. Rather than like, “Hey, let’s meet at the park and if you’re one to slow kid, you can run a mile that way and the fast kids can run seven miles that way and then pretty much in a few minutes we’ll all be running alone.”
It would be something closer to a circuit or something like, then you’re running on a block or you go out and back and there’s an opportunity there for a high five with someone who is not your speed but they’re a part of your tribe. And you take a look at the Harvard Stadium on Wednesday morning’s in Boston, at any minute you could throw a Frisbee to any other person in the workout, it’s really cool.
Yet someone who is an elite athlete can get an amazing workout and someone who is fresh off the couch can get an amazing workout and we close it usually at the same time for a group photo and there we are as a community and I think the space actually does matter. A lot of run clubs, even ones that are really smart that have great coaching will do the “let’s go and do these loops” where you end up with people that are only similar to who you are and your speed and those kinds of things.
That’s great but I also think that there’s more opportunities for people to see each other’s faces right? In the struggle or in the high five moments, this is awesome or I’m faking it and it’s awesome. For people to see each other is important rather than just run by the people that are like you.The differences are, those are similar the similarities, I have a start and a finish that’s awesome.
We have a matching positivity award in every single city, it’s an old wooden ore handle that are the concept to really cool rowing company in New England, have donated to us, they all have November Project engraved in them and then the city’s name. That goes to the person who doesn’t necessarily have to be the fastest person or the best athlete but someone who just has a great vibe, someone who you look next to and you’re like, “I want to train with that person.”
It might be the best athlete but it also could just be someone who is really upbeat and it’s just really great at recruiting or whatever. So the positive given at the end of each workout and then a group photo. Those are the similarities. The difference, Winnipeg, when it’s negative 35 degrees, it’s going to look and feel different than Phoenix Arizona when it’s 110 degrees. The seasonality of things, though most of our tribes do have winter. Los Angeles, San Diego, New Orleans, San Francisco, they’re going to have a different kind of thing going. It’s a different feel.
Those are some of the differences, the weather, the creativity and the structure of each workout does live with the co-leaders, we call them co-leaders of each tribe and I think you’ll find, some of the workouts are similar to what those co-leaders are into. So the leaders in San Francisco are great runners, all three of them. They’re amazing runners and their Friday hills are pretty intense, pure running and they have the small setting and they do the inclusive thing really well but in a really appropriate selfish kind of way, it’s a workout that they want to do.
Then you’ll find some whiffs in this professionals up in Kelowna, up in British Columbia, we have a couple co-leaders who are also professional personal trainers. Their workouts are a little bit less driven at running and more driven at circuits and things like that and using reps and bodyweight and stuff like that. So it’s cool, it’s a different flare and a different flavor, it’s kind of like the cities themselves. What these co-leaders put on as similar enough but each one is different, it’s fool.
[0:23:42] KC: I think there’s so many things that, like as you’re talking that I’m picking up on that I feel specifically for males but definitely females as well, we don’t do the things that our grandfathers used to do. Most men are sitting in front of a desk, sitting in front of a screen, sort of zoning out and so I guess the question, I have my opinions on this but I’d love to hear what your thoughts are for the people that are like, “But it’s too cold but it’s too hot, it’s uncomfortable.”
[0:24:15] BG: Let me ask you this, do you remember what your grandfathers did for a living? Do you remember?
[0:24:19] KC: Yeah I do.
[0:24:20] BG: What did they do?
[0:24:22] KC: So one grandfather — actually it’s interesting because it would probably be the great grandfathers because one owned a gas station and one was actually a trucker.
[0:24:30] BG: That’s fucking awesome. Okay, one of my grandfather on my dad’s side which is the more straight lane side was in the business of concrete and cement — cement and concrete salesman. Then my other grandfather I think was like a ship captain or something like old school. But yeah I think the basics of “just show up, free, work your ass off and be kind no matter what the weather is”, it’s so stark compared to like, “We’ll let you know if there’s a rain delay.”
In 2015, it’s so stark for someone to say, “It’s going to be fucking awesome and if you don’t show up, it’s going to be fucking awesome. Show up, it will even be more fucking awesome.” It’s a little bit of like, love it or not but it’s happening without you. I think, and I can’t even say my generation because there’s such mixed ages inside these groups but this wave of human beings right now in these 26 cities, they get psyched for, “Oh it’s fucking, it’s sleeting outside, let’s go!”
I don’t know if that’s the influx of the tough mudder thing or if it’s just like, if it just feels more bad ass to do something that most people shy away from? The harder it gets to do, the more elite and crazy the crew’s going to be which makes you for sure not want to miss that one. My fondest memories have to do with when we were the most uncomfortable. When the rain was coming sideways, about to knock you over and you look around and there’s 99 other people that are hooting and hollering with you.
Those are the ones, the hardest ones to get to, the hardest ones to pull your bed, yourself out of your bed to get to are the ones that people talk about for, I mean now, years.
[0:26:15] KC: What was the craziest one?
[0:26:19] BG: Well I grew up in Wisconsin and I’m used to cold, I lived in Boston for 13 years and I don’t know if it was the coldest, I think it might have been. But the very first time we got everyone together for a summit, it was the end of 2013, Bojan and I flew all of the leaders from seven cities which again were Boston, San Francisco, Madison, Edmonton and then Denver, San Diego and Washington DC.
We could have easily said, “Hey, we’re going to San Diego because fuck it, it will be a great weekend, it will be awesome,” but that would really embody who we were. We went to Edmonton and they have these patches that they give out if you attend a workout where it’s negative 30 or colder. We went there and did, we sat around kind of like a strategy team training thing that we were kind of making up and it was so collaborative and awesome.
But then we went to one of their Friday workouts. It was negative 30 that morning. It’s a fascinating thing when you step out of your hotel room and you feel. When you look at your running shoes from the top, you can see the kind of areas maybe above your toes or on the sides that are made for breathing, like breathable fabric. When you step out the negative 30, you feel those as vents that are losing your heat almost immediately.
It was epic and it was super dark, I think it was dark until 10 AM that morning because they were so freaking far north and it was really intense because I was really cold but I had to pretend like I wasn’t and I love looking at our girls Jessie and Loren from San Diego and they were doing what I was doing except times 10 and to see all these kind really bad ass Canadian folks getting out there to play because that’s what we used to do when we were kids man.
Remember that? “Hey guys, it’s really fucking cold,” this is Wisconsin. “It’s really fucking cold outside,” they probably would have say F when we’re little but, “there’s a weather alert, today for lunch recess. If you’re too cold to go out, you can just go play in the gym.” That was always an option. You can go play in the gym if you’re too cold to go outside. Nobody went to the gym, everyone went outside, we didn’t care.
In fact, most of us forgot our jackets. That irresponsible like if I ever have to go outside and play and move my legs and push my friends and the snow, that’s what we’re going to do. That option seems so obvious and yet as adults we have to like talk about which version of orange theory fitness we’re going to and like, “Well I’m actually going to go to a Yin class because I have recently put Ashtanga aside.” It’s like, “Move your fucking limbs, move your body, do it every day, it doesn’t have to be smart and it sure as shit doesn’t have to cost anything.”
The coldest I have ever been was during that summit, negative 30, we got our patches, I still wear mine proudly on my backpack and I hope to visit Winnipeg this winter because apparently there they get to like negative 40 or something insane and then I’ll go immediately to Phoenix and just lay on my back in the sunshine.
[0:29:13] KC: Yup.
[0:29:14] BG: Actually, one funny story about that patch thing. So Andrew, as a pro hockey player, he passed the leadership almost immediately over to his sister, Jen Ference who I think is more of a bad ass than Andrew and I hope that they all heard me say that. Then this other dude, this very thoughtful, well spoken, smart dude Nadeem Chin. That’s the duo up there.
They’re awesome for lots of reasons but one of my favorite stories about this patches is like one day it was like negative 29 or something and when it gets that cold the folks at Edmonton tribe, they’re like, “Oh shit, it’s going down, let’s go.” Their group is of course a little bit smaller on those days but still, 75 people, 60? Big group in the dark.
Some like 10 year old girl came up to Jen and Jen is like, you got a beautiful blond and she’s super good ultra-runner and very nice with kids and this girl walked up to Jen and said, “I was hoping to get my negative 30 patch today because my dad brought me out and said I could get one,” and Jen said, “I’m sorry little girl, it’s only negative 29.” That’s my favorite fucking story. So the girl didn’t get one, it’s like this tough love thing of like no you don’t get one.
[0:30:31] KC: That’s her initiation to November Project right?
[0:30:33] BG: She never came back again. No, actually I don’t know.
[0:30:38] KC: Are you familiar with Wim Hoff? Have you ever heard of that guy?
[0:30:42] BG: I’m going to Google him right now so I’m going to say yes while I Google it.
[0:30:45] KC: The ice man. Actually, I did a bunch of training with them, they do breath training and cold water training.
[0:30:54] BG: Yeah.
[0:30:57] KC: It’s a course. Anyway, I went to, it’s a 10 week course and the amount of — when I’m listening to you talk about all these stuff, what I got out of that course was the power of our mind to literally he controls his autoimmune system with his mind and I got up to holding my breath for three to four minutes at a time and then waking up in the morning, taking a cold shower like it was nothing. But sort of like, same stuff that you guys are doing, there’s an empowering piece to that, that you’re controlling your thoughts, your mind and your physical body at the same time.
[0:31:38] BG: Yeah, that dude’s dong must be frozen inside his body. Let’s just call it what it is. I’m looking at this photos right now, dude’s got a frozen dong. It’s not like I wasn’t catching the point. I agree, I agree. Its one thing to have your coworkers say like, “Man, I saw that picture of you running up the stairs at Papago Park in Phoenix as the sun was coming up this morning. I saw that on Facebook,” around the water cooler to have a conversation. “What were you doing?”
You can get tons of street credit just for that. That’s pretty cool, workout before work. That’s something a lot of people struggle with anyway, even if they have a membership. Even if they have a fucking personal trainer at their house, it’s hard to pull yourself out of bed. You’re impressive just to do that, to the willpower. We say the hardest part of the race at November Project workouts is getting your feet to the floor of your own bedroom and getting those feet somehow into some shoes and getting those shoes out the door.
That’s the hardest part. Once you get there, the work, workout, whatever it is, it will be fucking hard but that’s the mentally hardest part. Then go back to that conversation at the water cooler in Phoenix like, “Wait a minute Jackie, it was 109 degrees at 5:45 AM, what were you doing?” There’s something empowering and awesome about having people in your life that are resilient and that are impressive beyond just the shape that the Lululemon pants make on the curvature of their ass.
It’s cool to see someone like fearless, right? I feel like we’ve gotten so good and comfortable as human beings and civilization, we don’t see people on our day to day that are fearless right? Not at the race, not at the — you’re in the New York City marathon, run fast as shit like fearless. You have to be that day. We’re not a race, we’re not an event group, we’re a lifestyle. What we are, something that is ongoing that people wrap their arms around completely or they just show up every once in a while or they show up once and say it’s not for them.
But like our trainers are going to be on time forever and always and it freaks people out that we’re like yeah, we’re changing the world and we’re going to do this in countries all over the planet and stay in bed, it’s okay. But we’re going to be fearless and if you want to, you’re welcome anytime and in any condition.
[0:33:49] KC: Yeah man, I see that vision that you guys have for it and I’ll ask this next sort of a question/statement and I’ll start it with…
[0:33:59] BG: I’m going to start at Instagram account called the Ice Man’s Dong. Okay, sorry.
[0:34:07] KC: I’ll start this one with a disclaimer that you’re not giving medical…
[0:34:10] BG: Is there any chance that the ice man’s going to listen to this? Can we Tweet this at him?
[0:34:15] KC: He may.
[0:34:16] BG: By the way, in case he’s listening to this, I think you’re a psycho and I want to be your friend. Keep going, let’s move on. I’m sorry to cut you off.
[0:34:26] KC: No man, it’s all good. So I’m thinking, there has to be people that have found November Project and not that this takes place of any medical or whatever, make a legal disclaimer but that are not depressed anymore that are not having, that are off medications. And sort of adding another piece to it, it’s almost like people who go to AA right? They have a place to go in every single city. People that are going to November Project, it’s just like, it’s this family that you’re able to connect with in any city that you’re going to.
[0:35:06] BG: You’re right and it’s something that will always be there for you and it’s when people can fall in and out of love and they can fall back in to us and we will keep people moving and keep people’s heads up and yeah. It’s something I take really seriously and there’s really no way to answer to joke into this one.
I’ve had many times where people that are dedicated, maybe when I meet them in a different city or maybe at a point where they feel comfortable after getting to know them long enough or maybe just after a couple too many beers or whatever at a November Project social. People come up and say very heartfelt things about how this was the vehicle that helped them get over losing a relative or losing their job or being new in the city or battling depression or battling eating disorders or battling whatever it may be.
People that come back from really tragic horrible situations, horrible accidents, horrible crimes inflicted on them. The intense moments that some of these people have dealt with and then used the injected fun in the injected community that we’re able to provide to counter that or to find their people, something that my wife and I talk a lot about is finding your people.
[0:36:23] KC: What do you mean by that?
[0:36:24] BG: I used to run laps around the Charles river by myself and I didn’t think I was fast enough to run with the real runners and I didn’t think I was slow enough to run with like the slow people and so, I would train for races by myself. And I would see people out there in the winter training by themselves and I was pretty diligent about what I was doing even though I wasn’t super fast and I had goals for my races and things like that.
I just remember passing one or two or 12 people out there in the snow and being like, “Man, those people can’t be psyched about this? I’m not. Those are probably my people, those 11 people that I just tried to high five.” By the way, try and high five people in your run, it makes your run a lot more fun. If you can go 50%, if you can get 50% response to full high five, that’s pretty good percent. I’m like 70% and that’s because I give them plenty of heads up, I get my eye contact, I put the hand up early, the high five hand and I used to say, “How you feel about a high five,” and by the time they understand what I said, they still have 15 feet to prepare and smile and they put their hand out. If you wait too long, they’re going to think that you’re a purse snatcher or a creep, and I’m neither.
You should started off by saying battling depression, I mean, it’s hard not to have a good stamina on our project. This sounds like the cheesy plug and I really don’t care, it’s so new that I’m going to just try it and you have to tell me how this goes but in our book that’s coming out in April…
That was a nice little segue. There is a deep dive look into some of the lives of our members who have stumbled into November Project. Coming off of body issues, coming off of depression, coming off of divorce, coming off of identity crisis and the rider who led this project, the guy named Caleb Daniloff, he did a deep dive into a little bit of a cattle call through our social networks and our platforms and our blog.
If you have a story that’s heartfelt about how you found the November Project, he needed to read that and then he needed to vet through them and say like, “Okay, we’re going to go all in with this one and not use that one.” He had a tough job. That was a time when we started having these really deep, intense looks into people’s lives and how November Project truly was changing that. We used to say that. We used to stand on a soap box and say, “Change the community, change the world, let’s all hug each other,” and we knew we were going the right place.
We didn’t really have proof because people don’t really tell their deepest, darkest, spill their guts on the street kind of stories. They’re not proud of them. Social media is proof that we only like to tell shit that we’re proud of right? We don’t’ add a filter that makes us look fat or even more of a double chin, we use the other one right? That was one of the times where Caleb was sharing these with zero people but he would turn to us and say guy’s man, this is, you could tell the look on his face, “This is really intense.”
When Bojan and I stepped down from leadership in Boston, a couple of the really core members, Diana and Aileen Flashman, they asked the tribe behind our back from thank you notes, hand written thank you notes and then they presented us with this hilariously large Santa Clause sack full of like, it was like 75 pounds of paper and those were really, really intense and talked a lot about people’s deepest, darkest secrets. I can’t really share any of those with you but man, that was super eye opening to the point where Bojan and I were looking at each other and be like, “This is not about the workout at all.”
It makes a little bit funny when you say how the workout’s different and how the workout’s similar. It’s like, “Well they’re happening and it’s a place where people can go.” And if they’re empowering enough to attract all different kinds of people, they’re gonna be important enough to change people lives and change people’s cities.” It’s a bold statement man! Boston’s been there for like, I don’t know if the history’s correct on this one but I think Boston based on the Mayflower, I think it’s like 11,000 years old or something.
And so the fact that there’s people, there’s fired up people that think that they can change the city, they can change the chemistry of the city, they can change the way that people approach each other, the way that people make eye contact on the street, the way that runners high five each other. The way that you know, that’s bold and a little bit like coo-coo right? One thing that is similar amongst all these leaders is they truly believe that, in a city that’s more manageable like Madison, Wisconsin, 300,000 people strong. It’s a big university city, it’s young, it’s liberal, it’s smart.
Would it be hard to make that city much warmer? You’d think not but here in New York City, you think of Los Angeles. It’s bold to sit around in Los Angeles and think like, “Man, we’re going to change the way that people treat each other.” And it may be an uphill battle that they don’t exactly win every day but they’re going to make that fight. It’s really impressive and bold, daring, fearless, whatever you want to call it.
[0:41:26] KC: I want to jump back to the book but real quick before that. The vision of you, and how do you pronounce your partner’s name again?
[0:41:36] BG: Any way you want, it’s actually funny when people butcher it, I know you’re not exactly in the media, I know you’re kind of are in the media, whatever it is. Take a shot at it, why don’t you just go for whatever.
[0:41:46] KC: Bohand?
[0:41:47] BG: Nice. Try it in a different way, give me one more.
[0:41:51] KC: Bohan.
[0:41:52] BG: Okay, those are both awesome and I just wanted to say yeah, cool. I keep getting calls because I’m so popular with my smart phone and my technology. That’s why I had to end those calls. His name is Bojan.
[0:42:09] KC: Boyen.
[0:42:09] BG: Yeah, it sounds a lot like Bojan, bouillon cube, don’t be distracted. I use two ways of saying his name which are both like not actually correct but they’re close enough that he kind of gives me a pass. Like the word coin, like a 25 cent piece, a quarter, it’s a coin but there’s a B on the front. Boin.
[0:42:29] KC: Yeah.
[0:42:30] BG: Right? Or like a little girl is in trouble and also the Boy is in trouble. Boy, the Boy-in. The boy is in a costume, the Boy is in a bubble,Boyin.
[0:42:46] KC: I love it, now I’m never going to forget it.
[0:42:49] BG: I know that he won’t listen to this but I hope he gets this part. His wife will, she is the genius and she just had a baby named Marley, named after Bob Marley but spelled like a Sorbian Bob Marley, which is confusing but Marley is a little beautiful girl who is like six seconds old. I think she’s born like a month ago. You were going to ask a question about vision or something like that?
[0:43:07] KC: Yeah, you and Bojan, what is, there is the surface vision that sometimes someone like myself can see from the outside and then starting to talk with you more and more, there is a deeper vision. What is that — what’s your ultimate vision, the life vision for November Project?
[0:43:29] BG: “Well dad, I’m sorry I’m not coming home for thanksgiving this year but maybe Christmas.” The overall vision for November Project is to create a community in the world that’s connected by this fitness fun community structure, right? Because I love social media but in lots of cases it all adds up to nothing, right? It’s these connected things. You and I have 51 mutual friends, it would be cool if you and I and those 51 people, all 53 of us went out drinking one night that would be fun. We’re never going to ever, ever, ever in our lives. We’re both going to die before that happens. That would be a real experience, right? That would be cool.
That’s what November Project is, it’s a real experience that makes you maybe push all the buttons on your smart phone, maybe snap a bunch of brilliant photos and filter them out and post them and use the right hashtags but it makes you show up and do shit. You’re going to start seeing and we already have more and more gives you efforts and social things that are happening where improv everywhere is a great example, it’s making people actually participate.
Your phone is only a helpful tool. I was really happy when we found out that November Project was working in Madison and San Francisco and Edmonton and Bojan and I, we said that we’re going to take this community all over the world because he’s a Sorbian fellow and I’m from the planet Mars. And so we felt like kindness and hard work for zero dollars, that’s got to be a recipe that could be used in other parts of the world even if I don’t’ speak Cantonese.
Even if I’m not exactly sure how people great each other in Morocco, I think the kindness and physical output in a shared experience is universal it’s funny, having this conversation with you right now because that’s our next step. We have 26 creates in North America and we’re just getting ready to hopefully bring other continents into the mix. To work with a leader in Reykjavik Iceland. To say, okay, I know you guys don’t hug that much there. If you did because we weren’t hugging in Boston but now we do.
Okay, tell me more about Hong Kong and sunrise. What is a good location for commuters on the island of Zanzibar? We were bold to think we could break 300 people back in Boston, we were bold to think we can take this show on the road and be in seven cities, now we’re in 26 and I really truly think that we can be in cities and make a difference in the positivity and the real life connection amongst people, all over the world.
We’ve been saying this for a long time and I love the radio silence after I just said that because we used to get laughed at less when Andrew took it up to Edmonton and then we got laughed at less when we had one at the Hollywood Bowl with Oren in Los Angeles and now here in New York city and now up in Calgary. So I love the fact that we’re on a place and on this really cool journey where like shit man, if we were to say November Project Tokyo is launching tomorrow, people will be like, “Hooray!” Not, “What the fuck?”
They would just be like, “Yeah, world take over.” These people that really bought into this vision of changing the planet — man that sounds cheesy, “Changing the world one day at a time, one burpee at a time.” Yeah. Also combines a lot of things, all of our leaders really like. It’s kind of cool to stay in the center of a room and have everyone waiting on every one of your mediocre jokes, you know what I mean? It’s kind of cool to be able to make up a work, make shit up that people will do.
“Guys run at the top of these stairs, 20 times. Then at the top, we’re going to do 13 sit-ups,” and people do it, it’s awesome, it’s cool, it’s good for people you know what I mean, it’s also empowering and it’s connecting our leaders to these cities and these people, it’s awesome. I was out last night in New York City and a lot of the members came up to me that I had either met and hadn’t seen a while or that I had never met and they said — a lot of people thank us.
Yesterday was our birthday of November 1st,Four years ago was that first time that Bojan and I met on the street corner to do some kind of a workout and so many people were thanking me and I always say the same thing. Thank you because most importantly we build this every single week. It’s not about what we did in Boston, it actually is frankly, it isn’t a story of two guys from Boston any longer. It’s happening in these communities and it’s built every week.
So it’s cool that you went two years ago for a bunch of months in a row but it’s even cooler if you and your new set of coworkers go this week in your new city, you know what I mean?
[0:48:35] KC: Yeah. At what point did you guys know that this was legit, like this is going to take off?
[0:48:44] BG: You know, it was when you emailed me and offered this opportunity to do the interview. I knew I had made it to the big leagues. I refer to this conversation as the big leagues. Yeah, people ask that, the one time that I thought it was wildly popular was the time that not a lot of people would think of, the time where I thought I was wildly popular was in the spring or the first month of summer in 2012 and we have 35 people at one workout and we were just in Boston and I remember, it was the first time we’d kind of like we started and hosted the workout.
Bojan and I showed up early to do our own thing because we knew there would be so many people, we would just “host” the workout, get everybody together, we would play some music on a boom box, we’d start everyone in different waves so that no one will be in each other’s way or whatever. Then we shoot a bunch of photos and then come at the end, group photo, almost like a coach, right? We still got our work out in, we hosted and I remember looking from section 37 kind of like at the profile of all the athletes in different places going up and down the Harvard stone seats.
And seeing different shapes and seeing different speeds and that point of vantage looked pretty cool to look down and see like they’re really fast athletes or probably like 150 feet away and the ones we just started were right there. I remember looking at Bojan and being like, “Wow, this is insane, that was 35 feet,” that’s like my eye opening moment, I truly, the goosebumps that I get when I get off of the airplane, the city I’ve never been in before and I know that there’s people there that are into this.
That to me, that’s crazy. The first time I went to Calgary Alberta, a place that was like never a place I thought I would need to go. They had signs waiting for me and the leaders were there and it was like it’s very cool but it’s not cool because it’s about me, it’s cool because it’s about them and it’s something they’re proud of. Then just yesterday, standing on Central Park south with the co-leader from Boston, Emely Saul and my wife, Goldie Graham with our spray painted shirts on that say November Project, watching hundred people come by in different speeds. You can wear any shirt on race day, that’s the thing, you can wear anything you want, it’s actually a pretty important pick.
It’s like, “What is going to be best for thing I’ve been training for half a year or for a year?” The fact that people want to wear November Project across their chest to make a statement to spread the movement over 26 miles of eye balls watching from both sides of the street with tons of media and it’s the biggest running race in the world, you know? To have that many people proud about it’s just incredible.
[0:51:32] KC: This is sort of a personal question, something that I’m interested in because with growth and things like that, What issues have you guys run into trying to, I guess scale is not a good word but as you like go, as it gets bigger and bigger and bigger. Is there — do you have like other leaders that are regional leaders or is it just sort of you guys?
[0:51:57] BG: Yeah, it’s a tough thing. Go back to that time I was telling you about 30 degrees, negative 30 in Edmonton, all those leaders were in town and we sat around one table and talked about things that are working and things that aren’t. We talked about goals and permits, when security cops says, “Hey you can’t front in these stairs,” what do we do? A month ago we were all in Utah, 26 cities of leaders, that’s a different group, that’s almost 60 people.
So to answer your question, I guess what I’m trying to say is, to make my leaders feel like they are a part of a physically connected community with people, not just through social, that’s a tough one. That’s a really tough one. That’s why the November Project summit each year is so important. That’s why it’s not just a party because I want those leaders to get to know each other, the way that their tribe members get to know each other each week.
Because there are huge differences between what’s going on Minneapolis and what’s going on in Denver, Colorado but there’s also a ton of notes that those guys can share. And if they can pick up the phone and call one another or if they can follow each other on social or if they can see an event that they had heard about months before from a conversation, how it worked out or had a couple of glitches. I want my leaders to be connected, they’re incredibly special people, incredibly smart.
And when I get to, and Bojan gets to see these people mixing, leaders like really type A standup comedian type awesome athletes, that’s a really special ting and it makes movement feel really strong. But it’s also challenge, how do you get all these people — we had an event planner for the last two summits because looking at all those tickets, everyone coming with the same couple of hours like it’s intense and yeah, that’s a tough one. Keeping the workouts really efficient. It’s different being a really good athlete and being a really good creator, right?
There’s a guy in Chicago, Andy Watt, Andy, if you’re listening to this, I’m about to make fun of you. Not an amazing athlete, he’s a solid runner but he’s not like a guy that you would walk into a room and you’ll be like, “That dude is an iron man.” Andy Watt is a humble guy and is a solid athlete, he’s not the best in the room. Solid athlete but he can make a good work out and he’s a good host and he’s great at listening, maybe better than anyone I know. And you could say that well that’s great, as a co-leader, that’s great.
We have co-leaders who we help a lot create their workouts and things that we think will have worth and we give them some things that we’ve — they’re far better athletes than Bojan and I are. Finding that sweet spot of like physical impressive, charismatic leader and then creative, funny creator or builder of work. These people wear a lot of hats. To work with that individually as much as possible as a two man team right now, that’s tough.
I wish there were five of me, I wish there were 10 of Bojan you know? And I would love to be bringing people on to help us with that. He said a regional leader, community leaders, and those kinds of things. So that in a snap, in a week, I could definitely understand exactly the highs and lows of every single city that’s going to be a need inside the next year. So yeah.
[0:55:26] KC: Awesome man. Jumping back over to the book, it’s available for pre-order now, right?
[0:55:33] BG: It is. It’s funny, this conversation is the first time I kind of talked about it out in the open and it feels awesome and it feels weird because we didn’t need to write a book and we say to people if they have to choose between buying our book and showing up to the workout, show up to the workout. This is not a huge venture to get rich.
[0:55:57] KC: Yeah, I saw that on the site.
[0:55:59] BG: Yeah. But, I will say that similar to being so heavily hyped and loved by Runner’s World and running campaign that happened earlier in 2013 called Runovation, this book will be another example of a further reach of what we’re doing, right? And so to get in front of people that don’t have Facebook or to get in front of people that could be inspired but this as a community thing or as a social media boom example. Maybe they picked the book for kind of a different reason and then it recommended to a friend of theirs who is an athlete, who lives up in Anchorage who might then one day build our first Alaskan tribe.
I just see it as a new venue to tell our story just like this conversation to tell the depth of it. Rather than like, “a couple of jocks from North Eastern Rowing do jock shit, till they find other jocks. And those jocks,” and actually I’m fine with that story too. But I think that we’ve never called ourselves geniuses, we’re not super smart dudes but some of the stuff we’ve done, the fanning of this flame has been very intentional and I don’t need credit for that but I just like telling that story.
The book is called November Project the Book. It’s coming out the 12th of April, you’re going to see some promotional stunts, they’re not going to be book signings or anything weird like that but you’re going to see some stuff around the Boston Marathon which always, I think it’s the third week in April and similar to Yesterday here in New York City, it ends up being a homecoming parade for so many November Project people whether they’re fund raisers who have a bib as a charity entry, raising $5,000 for some of those amazing charities or there are some of those super slick ninja type runners that did qualify and are running the race as a little bit of a victory lap. Boston Marathon, third weekend in April ends up being a pretty awesome time.
[0:57:58] KC: that’s the best day in Boston I think, I love that day.
[0:58:01] BG: I agree and actually I urge any November Project members who is listening to this, if you’ve ever been to Boston and you want to take a little trip next year, go then because it’s a really good vibe and we’ll do something fun that weekend to bring everybody together. Similar to what Paul and John did here in New York on the social end of things as well as the workout being huge and all that.
[0:58:23] KC: With the book, is it really — it’s a story about the evolution of November Project but it sounds like there’s a lot of stories within the story about some of the members too?
[0:58:33] BG: Yeah, it’s similar to this conversation, it’s all over the fucking place. No one’s going to know about it. It’s really cool, I’ve never read a book quite like it and it is narrated and crafted by Caleb Daniloff who is not only a published writer and feature at Runner’s World a bunch but he’s one of us and he has his own story of how he found November Project and he never misses for years.
That made it easy for us to work with him because there’s no question of like, “Will he get it?” He’s in. Bojan and I both tell our personal stories of who the heck we are and then of course the story of how this started, that one minute rant that I gave you at the beginning of this interview is detailed out. It’s fun, it’s similar to our vibe, it’s not going to be a page with words all over, it has tons of breakout quotes, tons of wild photos, a lot of throwback Thursday type material for Bojan sitting about in Serbia and kind of what the tribe look like in San Fran early on.
And it’s entertaining to the eye and it’s put out by a group called Rodale and Rodale Publishing Company has been doing some really edgy things for a publishing company. Some of their stuff is pretty awesome right now and so yeah, we’re psyched. I think one thing I always worry about wit books or any real outlet is, “Can we tell everybody’s story? Inside the covers or inside the front and back cover of this book, will we get everyone?” And the answer is “no”.
I felt that way about when we had that spread of those athletes on the cover of Runner’s World magazine a few years ago, it’s like, “I wish we could have had maybe some of our seeing impaired athletes or some of our very overweight or very old, to truly tell the story,” and I think we’ve done a really great job of telling a really giant pillars of what we’re doing.
Talking about some of the high and low points of some of our members as well as our leaders and as much as it can, the book will bring you up to speed completely meaning one of the very last chapters has to do with our gathering in Utah which is our November Project summit that I made in reference to this interview.
The movement is every changing and by the time the book comes out, will we be in 35 cities? I don’t know, but it’s going to give you a really strong heavy dose of spiritual athletic, fun, social media driven movement that is November Project.
[1:01:13] KC: That’s awesome man. For everybody listening, we’ll include links to both the November Project website and also links to how to preorder the book and I’m inspired by it man, I am making a verbal commitment now that next time I’m…
[1:01:30] BG: Woah! Woah! Next time what?
[1:01:34] KC: Next time I’m either in Boston or New York which will be in the next week or two.
[1:01:38] BG: That’s a hazy commitment. Let’s get out the calendar, fuck it, you’re at your desk, when are you in Boston?
[1:01:43] KC: Hold on one second.
[1:01:45] BG: By the way, my watch is still running, we’re at 44 minutes.
[1:01:48] KC: Really?
[1:01:49] BG: From that rant of mine.
[1:01:51] KC: From the rant.
[1:01:52] BG: I want to nail you down with this one man because it’s easy to say, “Next time I’m in…”
[1:01:59] KC: Alright, next week actually.
[1:02:02] BG: Okay, can you get to a Wednesday morning?
[1:02:04] KC: I’ll commit to that one because I’ve heard a lot — that’s the Harvard one right?
[1:02:09] BG: Yeah. There’s a 5:30 group that was created so that the leaders could still have their workout and then host the giant mob at 6:30. You don’t need to go to the 5:30 unless you can’t sleep. But get there at 6:20 so that you can kind of mill around and see how weird it is and then also find a parking spot there at Harvard and try and see if you can find the leaders and go introduce yourself to them and if you can’t introduce yourself to some of the people that are standing around because chances are, there will be a lot of new people that don’t really know how to act.
Yeah, you know, they do a great job there on Wednesdays. They have their own newbie meeting. If it’s your first day, even if you’re from another tribe, it’s your first day in November Project Boston, you go, when they start the big kids, anyone who has ever been there before, all the newbies actually leave the stadium and they do a little huddle and they talk about what the heck this is.
It will be cool and there actually could be some good segments to recording there for you if you’re looking for something but Emily will walk people through the fabric of what November Project is and talks about why we hug each other and why we do all this stuff. It ends up being really fun and also is very disarming so that everyone’s kind of like, “Okay, all right, we’re all equally confused and weird and awkward but let’s go.”
[1:03:24] KC: Awesome man, I’m kind of excited and nervous at the same time. So looking forward to it.
[1:03:28] BG: That’s a perfect blend. I feel that way even when I go to November Project, excited and nervous.
[1:03:34] KC: Awesome, well I appreciate everything you guys are doing and like I said right before that, it’s inspiring, it really is. You guys are making an impact. So thank you.
[1:03:45] BG: Awesome. Well I appreciation you having us on and yeah, I would love to hear kind of how it all goes next week and for anyone out there listening, if you’re interested in getting to a workout, our website has every single location on a pretty easy drop down menu and if you’re listening to this and you think that you’re hardcore and charismatic and you believe in your city and you want to make it better as a leader. You can reach out to the website. This thing is not going to stop, this thing is on a roll and we’re really proud of it so check it out.
[1:04:15] KC: Alright, thank you man.
[1:04:17] BG: Alright, thank you.
[END OF INTERVIEW]
[1:04:18] KC: Alright, I had an awesome time conducting that interview and a couple of things I just want to share with you guys here. If you’re looking to attend a November Project, if you want to check one out, just go to November-project.com, that’s their website, you can get all the information that you need there and click on the locations, et cetera. It’s a website, you can figure it out.
Alright, another thing that I also wanted to mention is Brogan’s wife Goldie is running a retreat. It’s a Costa Rica reset and I just wanted to mention that, wanted to give them a little bit of a plug here. I know, especially in the Boston area, she has a huge, huge following. If you’re a fan of hers or if you’re looking to check out a retreat, go to dailybliss.com and then they have, it’s pretty easy to figure out. You can just click on “find your next retreat” and it will go through the different retreats that they have.
It shows you right there, the one with Goldie and the going out to Costa Rica. That’s January 14th through the 19th. So a couple of weeks away, maybe not even, little less than two weeks away. If you’re interested, go ahead and check that out. Get yourself over to November Project, love to hear your feedback about how it was and yeah. They’re continuing to just spread a good word out there, grateful for the opportunity to be able to talk with Brogan and spread their word.
Alright, see you guys next time.
[1:06:11] ANNOUNCER: Thank you for listening to the Business of Life Podcast. Apply what you learned today and you’ll be one step closer to creating the life you love to live.