EP110 Focus on the Long Term & Not the Quick Fix

BOL 110

Transcript

Episode 110

[INTRODUCTION]

KC: Welcome to The Business of Life Podcast. My name is Keith Callahan, your host and today we’re talking about playing for the long game or the long haul.

In order to give an example of what I mean by that, I’m going to talk about business and talk about creating content because I believe that it’s going to give a clear example. But like anything, this goes for your entire life and it’s playing for the long haul, playing for the long term because we’re in this quick fix society. We’re in this society that we want it and we want it now, right? Everybody has heard. This is almost like it’s an old adage that everybody is saying that it’s cliché about our society right now.

But it’s true. We want what we want and we want it now. With business – so I’m in business and I am a content creator and within this industry, there are all different types of ways we can market ourselves. I used to get caught up in that. I used to get caught up in, OK, now Facebook is the next best thing. Now Facebook ads, now podcasting, now I got to learn Instagram. I got to do all these things. I need to be in all these places. I got to figure out – here’s the key, here’s the key.

I got to figure out how to – like what’s the next thing that’s going to emerge so I can get myself in front of the most amount of people? That’s – it’s tiring. It never ends. It’s always like this hustle, this go, go, go go, this – and a lot of my fans may – this next comment, you may not like it, but it’s like this Gary Vaynerchuk style which I believe that Gary Vaynerchuk has a lot of value to add. But I don’t want to work 16, 18 hours a day and never see my family. Like, learn more. Do the next thing. Get the next thing. Do, do, do. It just goes on and on and on, right? Even just thinking about it overwhelms me.

Here’s the long play that is way simpler, way easier. You may not get that big pop. You may not get the next best thing. But it’s a guaranteed win and it’s taking all that energy and focusing on putting out the best content. Real simple.

When you do that, you’re going to get word of mouth. You’re going to get loyal followers. You’re going to get people who are going to tell their friends about you. You’re going to get people who are with you for years and years and years. You’re not just the next big thing, the next hot thing.

Playing life for the long haul, playing life for the long term. Putting in the time, being disciplined, being consistent, doing it with love, doing it with gratitude, doing it with compassion, instead of the quick fix. So with whatever you’re doing in life, whatever you’re looking to have, do it for the long haul. Don’t just do it to get a quick fix, right?

If you’re going to fix something on your house, do it for the long haul. If you’re going to fix something in your spirit, do it for the long haul. If you’re going to fix something in your fitness – this is the biggest one, right? Like everybody wants to drop 20 pounds in 3 weeks. OK, cool. Guess what! You’re going to gain it back!

Do things for the long haul. All right. Have a beautiful, beautiful day. We will see you on the next episode.

[FINAL MESSAGE]

KC: Hey, Keith here, and today I have a free gift for you. Listen this free gift is a list of the 12 most influential books that I’ve ever read. These are the books that have helped me to create the mindset, learn the philosophies, learn the skills to really create this big, beautiful, life that we’re living now.

I read a crazy amount of books, I really do. I’ve probably read thousands of books and these are the top 12 books that – they’re the ones that I go to, they’re the ones that I work with over, and over, and over again. They are highlighted, outlined, dog-eared. And I put this list together for you because I want it to be a shortcut.

I don’t want you to have to – you don’t have to go out and read the thousands and thousands of books. These are the 12 that I highly recommend. I have a detailed review for each book, explaining why I recommend them, why I like them, when I worked with them in my life, what part of my life they helped me to improve.

So I put this together for you, and made it super each for you to get this list. All you have to do is send a text to the number 33444 and then in the body of that text, type in “12books” with no space. So that’s the number “12books”. Again, send the text message to the number, address it to 33444 and then type in “12books” as the message and just send that. And that’ll get you setup to receive those top 12 most influential books that have had the biggest impact on my life.

[SPONSOR MESSAGE]

KC: Today’s episode is brought to you by our sister podcast, All About Beachbody Coaching. So All About Beachbody Coaching really allows us to do this podcast without having all those annoying commercials in the beginning for you. So All About Beachbody Coaching, the Beachbody business that Amy and I run, actually funds this podcast.

So yes, it does cost money to run this podcast, we do not charge you anything, we don’t throw in commercials or anything like that, it really is, it’s funded by our business and by our other podcast, All About Beachbody Coaching. And for me, I’m just eternally grateful for this opportunity because it’s allowed me to really create the life that I love to live.

It’s given me the opportunity to do what I want, when I want, with who I want, and even deeper than that, it’s allowed me to help others to create the same for themselves. It’s allowed me to help hundreds of other people become part time or full time Beachbody coaches, to leave that corporate 9 to 5 job and create passive income in their lives.

And really there’s nothing like that. It’s cool when you have success, it’s so much more rewarding when you help others. So I mention this or a few reasons, the first reason is, that’s actually the way that I work with people and mentor people. I don’t do anything outside of Beachbody coaching because I know that it’s such a powerful life changing tool.

So if you’re curious about working with me, interested in working one-on-one, interested in creating the type of life that you wanna live, I suggest swinging over there. The other reason is, even if somebody’s just curious, like you’ve heard about Beachbody, you know there’s a lot of Beachbody coaches out there. Maybe some of them you get a little annoyed with.

It really dives into what this business is really about, which is life transformation. So if you’re just curious, swing over there. And then the other piece is, if you’re really considering becoming a Beachbody coach, I highly, highly recommend you listen to that first.

Alright, much love guys. Again, that is the All About Beachbody Coaching Podcast, our sister podcast.

ANNOUNCER: Thank you for listening to the Business of Life Podcast. Apply what you learned today and you’ll be one step closer to creating the life you love to live.

[END]

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