EP64 Part II-7 Must Knows before starting a part time biz

BOL 64

Transcript

[INTRODUCTION]

EPISODE 64

[0:00:13] KC: Welcome to the Business of Life Podcast. Keith Callahan here, your host and I am excited to be bringing to you the second part in a two part series, The 7 Must Knows When Starting a Part Time Business and so we’re picking up where we left off last Friday and just to give you the big picture again, what we’re really looking at — and another quick note if you haven’t listened to that other episode, part one of this, go back and listen to it. You have to listen to that, you can’t just listen to this second part.

So the big picture again, I always want to really drive this home. We’re looking to free up space and time and responsibility and feelings of what all the things that we have to do in our mind. So we’re looking to free that up so when we bring on, bring in something new in our lives specifically in these examples we’re talking about bringing a new business into our lives, a part time business that we’re going to start, that we are free to be able to think about it.

We’ve created space to be able to think about it but again, it could be anything. It could be that you’re an insanely busy mother and you have all these things going on in your life and you want to now start practicing yoga five days a week or something like that and if you think that you might not be able to do it, I guarantee you if you go through this outline, this process you’re going to realize that you actually do have the time and ability to do it.

So today we’re going to talk about removing the fluff. So that’s the first thing we’re going to talk about and then we’re going into systemizing the important stuff, stabilizing, notification and then your checklist. All right so removing the fluff, what do we actually mean when we’re talking about removing the fluff?

The fluff is, I’m going to categorize it as two different things. The first thing is the fluff is the stuff that you’re doing within your important roles that is not directly getting you to where you need to be. Or deeper than that, the fluff is the stuff in those important roles that it’s not a big lever. So for me, some of the fluff in my family life was just hanging out and being there when my wife — there’s times we have help at the house now.

© 2016 The Business of Life 1

BOL 64 Transcript

So on Monday, Tuesday, Wednesday, Thursday, we have someone come for two hours a day and it’s after dinner and she’s there to help my wife clean the kitchen and stuff like that and then also to help with the kids at that time because it’s a tough time and I work during those times. So some of the fluff was, was that I wasn’t working. I was kind of hanging out with them which that is what I want to be doing. I want to be hanging out with my family but I was half way in and half way out.

I wasn’t really focusing on work. I wasn’t 100% present with my family so some of the fluff there was saying, “When I’m working, I’m working and I’m with the family, I’m with the family,” and creating a clear boundary for that. Very, very, very important. So the fluff, the piece that I removed was, “If I’m working, I’m working.” I have a home office so I have to be very clear with that. For the podcast, some of the fluff was checking two or three times a day how the podcast is doing. How many downloads we got, checking multiple times or not having things organized so I had to do things over and over and over again.

So the fluff for the podcast what I was realizing was, I’ve identified everything that I need to know but I’m not really organized. So we’re going to lead into that a little bit with the next one, with the systemizing piece, but that was the fluff there. But then also looking at a huge thing for me and this is an addiction piece. I want you to — you might have to look at this in your own life. It was the amount of time and times I would check social media and I want to be careful with this because I do think there’s value in it but it was literary to the point that I would check that thing 20 or 30 times a day.

So for me, removing the fluff was taking my Facebook app off my phone. Huge, huge, huge time saver right there. Bigger than a time saver, a huge energy saver and I’m going to be completely upfront with you and completely honest, it’s going to hurt just like your taking yourself off alcohol if you are addicted to alcohol. Social media is an addiction and when you take yourself off and you’re going to feel that pull to want to go back on. But that was some of the fluff that I removed but I also know myself and I’ve done stuff like this for a long enough time.

I wasn’t like, “I’m never going to do it again.” I gave myself time to do it but a lot less time, one tenth of the amount of time and to be honest with you, this is the second or third time I’ve done

© 2016 The Business of Life 2

BOL 64 Transcript

this with social media because it gets a grasp of me again. So that was one of the things with removing the fluff. TV for me, I have to and have removed the fluff. I was watching two or three hours a night and I’ve gone through cycles with this.

When I was first building my business, the Beachbody business, I didn’t watch TV at all. I created the same thing like I created the space to build that business and one of the huge fluff things in my life was TV. So what I did this time is I’m giving myself two or three times a week to watch one show for an hour. That is a massive difference, so two to three hours at night. Let’s say it’s three hours a night times seven days, that’s 21 hours. Now I’m doing two to three shows a week, that’s two to three hours. So I’m watching TV one tenth of the amount of time I was.

Removing TV and removing the social media distraction for me was a huge, huge step. What it also did for me is it really pointed out a lot of the stuff I was avoiding. Once I removed those things, it was like, “Wow, there’s a lot.” There are ways of disassociating from life. So when I removed them — it is. You have to give yourself a week or two or three to be able to be okay with it. You have to get through that period of time because it’s going to feel like you’re going through — it’s an addiction. It’s the exact same thing from withdrawing from alcohol or drugs or food or whatever.

So what I would suggest during that time is two things. I would suggest some type of personal development reading and journaling. Journaling is a whole other topic. Jim Rohn has a great audio on how to journal and with the personal development, the personal production, the lifestyle design, all those different types of things, find something that you’re really passionate about. Find something that’s in the realm that you’re moving into.

But removing that fluff stuff, I want to just say a couple more things about it. This is the big piece. This is the big piece. It’s identifying all those things that are not those huge levers, removing them but leaving a little bit. Leave some TV, leave some social media, whatever your fluff stuff is, like leave a little bit of it but have discipline with it. That’s your word with removing the fluff. Leave a little bit but have discipline.

So now, we’ve identified where we’re at, we’ve simplified it to the identification of the big levers, we’re removing the fluff, right? So now with the different roles in our life, we know the important

© 2016 The Business of Life 3

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pieces. We know the pieces that push the needle. We know the big levers. We’ve isolated those, we know what we need to remove out, we’ve isolated those. The fourth step is that we’re going to systemize the important. A great book to read on this is called The E-Myth by Michael Gerber. It’s one of my top 10 books. I’ve read it probably 10 times now and what I’m going to say about this is don’t get caught up in the exacts on it, understand the philosophy of it. Don’t get caught up in the exacts, understand the philosophy of it. The E-Myth by Michael Gerber.

All right, so systemizing the important. This is taking all of those important things, all of those big levers and getting extremely organized and extremely systemized so you can just go through and do the work and not have to think about it all the time. This is like where I am right now in my process. So one of the things that I looked out with Beachbody and the podcast, I was like, “I need to isolate very specific times in my week that I’m doing my one on one calls with my coaches, that I’m doing my team call, that recording interviews with guests, that I’m recording these type of podcasts that I am bringing to you right now.”

And I knew that I wanted it to be five hours a week on each of those and it’s actually right now about eight hours a week total and what I did was I isolated Mondays and Thursday, four hours each day, to do that work and it allows for a little bit of blending. It allows — I know that during those times, all I’m focused on is it’s content. I’m delivering content, I’m interviewing people, I’m talking to people, that’s all that I’m doing during that time. This right now, I’m recording during that time.

A second thing that I did was I set up this thing called Acuity Scheduler and it allows me to send a link out to a new Beachbody coach signs up, here’s a link and they can schedule a call with me. One of the leaders on my team that I’m working with, they want to schedule a call. Here’s a link, they can schedule a call with me. Setting up and I’m going to be doing an interview with somebody for the podcast. Here is a link and it explains everything they need to know.

So that’s setting up the system. The schedule was the first part of the system, and within that, all the things that need to be done are within the system. The system is how you get from A to Z. The system is what’s going to give you the mental freedom, the mind space to not think about it every single time because prior to being systemized like this, I would go through and I’d be like,

© 2016 The Business of Life 4

BOL 64 Transcript

“Oh I need to call that coach, I need to do this with that coach. Oh, now it’s time to schedule someone.

I’m running low on podcast interviews, I need to get another podcast interview up. Okay, I have somebody that wants to do a podcast interview now what do they need to know before we get on? What do they need to purchase? How I do I need to prep them? Oh, I wrote that to someone else, let me go look at that e-mail that I wrote to someone else and copy paste that,” right? I know you’ve done this. “Let me copy and paste that into this other one.” But what if we add documents and systems for the entire thing?

So on Mondays, I know that I have to spend 10 minutes reaching out to new people for the podcast and I know that my goal is to stay three or four weeks ahead so I have to do one interview this week. So I’m reaching out to people. I am schedule the month in advance. I look at my calendar and people had the opportunity to go in and schedule calls with me so they’re right there on my calendar. So I know what I’m doing and I don’t have to think about all these other things. “On Monday, this is what I do for these four hours. On Thursday, this is what I do for these four hours.”

Then with the podcast, there’s so many other things that I’m in the process of systemizing. Systemizing is making your life simpler, making your life organized with your high priorities so you can bring more in or maybe you’re not going to bring more in and in all honesty, my process right now, my simplification, our systemizing and our stabilizing is just to do that.

We don’t know what we’re bringing in right now. I have some ideas. I have some things and pieces that I’m curious about, some things that I want to work on but right now, I just want to get everything that we have in our life set up in this manner so I’m free from the day to day putting out of fires. Check out that book, check out The E-Myth. I don’t want to go too much further into systemizing. I could do a 10 episode podcast just on systemizing.

Let’s jump forward to stabilizing. So once you get your system in place, you’ve gone through, you’ve identified those big levers, you’ve simplified things down, you’ve removed all the fluff, you’ve gotten a rough system together, the stabilizing piece is working your system and getting all the kinks out of it. Maybe this takes you two days? Maybe this takes you two weeks, two

© 2016 The Business of Life 5

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months, two years, I don’t know? But you’re looking at all of the pieces in your life. You’re looking at all the roles in your life. You’re looking at all those things and what your ultimate goal in all of this is to stabilize it so you can move onto other things.

So how do we know once we’re stabilized? Here’s the easiest thing. Here’s the overarching goal in the stabilization. When you’re working at a specific time — let me rephrase that. You know what you’re doing at a specific times and when you’re not doing it, you don’t have to think about it. Stabilizing doesn’t mean that all the problems went away. There’s no more problems, there’s no more things, it means that you’ve compartmentalize things.

You’ve narrowed it down to the most important stuff and then you have certain times during certain days, months, weeks, whatever that you work on those things and when you’re not working on it, you don’t have to think about it because you have identified the import things. You have simplified it down, you’ve removed the fluff, you’ve systemized all the important stuff and now, you’ve honed in that system and it’s stabilized. Now, you’re almost ready to move onto being able to build something else, to do something else. Maybe, again, this episode is around starting a part time business.

The sixth step is you want to notify those people around you, those important people in your life, what you’re doing. Real simple. So plan with all those people involved. Explain to them, “This is when this is, this is when that is, this is what I’m doing.” I also want to share here that there’s a lot of people — this is going to be a pain point for some of you listening. There’s a lot of people that are like, “What if my spouse,” — that’s usually a big one — “What if my spouse doesn’t support what I’m doing?” If your spouse doesn’t support what you’re doing, what you’re doing is not the issue. There’s a deeper issue and I think that you need to look at the deeper issue.

But notifying your support network hopefully your support network supports you. Your kids, your spouse, parents, brother, sisters, anyone that maybe involved in your family, your day to day activities but really notifying people. This doesn’t mean notifying your boss that you are starting a part time business and you’re planning on leaving them. But notifying the people in your life because what you’re doing is your creating this freedom of time to build something else, right?

© 2016 The Business of Life 6

BOL 64 Transcript

If you don’t notify the important people in your life about what you’re doing and what you’re creating, they’re going to continue to not understand and invade into that space that you’ve created and it’s not like a conscious thing or anything like that. You’re just going to have more free time and the people that care about you. The people that like spending time with you are going to want to spend more time. Heck, maybe that’s what you’re looking to do is to create more space in your life so you can spend more time with the people you love. They’ll be psyched right? They’ll be psyched if that’s what you’re notifying them about. But whatever it is that you’re doing, you want to notify that support network.

And then the last step is the checklist and this is a piece once you’ve got things stabilized, the checklist should be something that’s part of your systemizing. You’ll read about that in The E- Myth that should be something that you’re doing throughout the process but the final piece is you should have a final checklist of the roles in your life and the things that are going on. Some things will have a checklist, some things won’t. You know what one of the biggest, most important checklist we put together in our family was? The ordering of all the dry goods once a month.

My wife does it online now so the checklist is right online. She orders from soap.com but instead of waiting until you need something running out, like literally once a month and a lot of it is on auto delivery right now. That’s a deeper checklist, right? That’s totally — with your bills you should have it. We have almost all of our bills on auto pay. Think about the amount of time that that saves. So checklists and auto pays, auto set ups because again, think about it, you don’t have to think further. I’m bringing out all the books that I love, Checklist Manifesto is a great book to understand checklists. It’s a best-seller.

It really goes through why literary 90% of medical, if you go in for surgery of the things that go wrong in a surgery is because the doctor missed a step, 90%. And it’s not that they’re not smart, right? They’re doctors. It’s that the things are so simple that they forget about them. So the Checklist Manifesto is literary a lot of hospitals are incorporating doctors having a checklist for scrubbing in. They should just know it, it should be automatic, but we forget. So checklists for everything that you’ve simplifies and you don’t need to go checklist crazy.

© 2016 The Business of Life 7

BOL 64 Transcript

But the checklist allows you not to have to think and not to make mistakes and it keeps things running smooth as does the auto stuff, right? An auto pay, think about it, if you have 20 bills to pay a month and you can set up 19 of them or 17 of them on auto pay so you only have to pay three bills. The rest of them you just go in on check, that’s a ton of time saving. So the auto pay, something like that and auto rule, something that is automatically set up saves a bunch of time.

So if you do all of that stuff, and again, I’m going through and I am doing this now for my life, for my business, for everything that we are doing because I want to move into a few new arenas. I’m going through the process that I just shared with you. Whether you’re starting your first business, whether you are just looking for more time to develop to, to devote to a spiritual practice. Whether you’re in a position that I’m in and you’re moving — you’re adding some additional businesses in.

For me, I feel like where it’s going is it’s deepening my spiritual practice. I want to put in more time into that, and I’m ready to build another business. That’s where I think all of this is going but I’m creating the space for it in my life. I hope this was helpful. I hope that you learn some through it and if you have any questions with any of this, feel free to reach out. Shoot me a message on Facebook or if you go to our website, you can use that cool little Speak Pipe app.

But yeah, I would love to hear from you if this was valuable or not, if I missed anything, any thoughts that you might have. Oh, here’s another thing if you know of any podcast guests, like you think somebody would be a good guest on the show, definitely reach out to me and let me know.

All right, much love to you guys. I hope you enjoyed this and we’ll see you Monday for Mindset Monday.

[FINAL MESSAGE]

[0:23:29] KC: Hey, Keith here, and today I have a free gift for you. Listen this free gift is a list of the 12 most influential books that I’ve ever read. These are the books that have helped me to create the mindset, learn the philosophies, learn the skills to really create this big, beautiful, life that we’re living now.

© 2016 The Business of Life 8

BOL 64 Transcript

I read a crazy amount of books, I really do. I’ve probably read thousands of books and these are the top 12 books that – they’re the ones that I go to, they’re the ones that I work with over, and over, and over again. They are highlighted, outlined, dog-eared. And I put this list together for you because I want it to be a shortcut.

I don’t want you to have to – you don’t have to go out and read the thousands and thousands of books. These are the 12 that I highly recommend. I have a detailed review for each book, explaining why I recommend them, why I like them, when I worked with them in my life, what part of my life they helped me to improve.

So I put this together for you, and made it super each for you to get this list. All you have to do is send a text to the number 33444 and then in the body of that text, type in “12books” with no space. So that’s the number “12books”. Again, send the text message to the number, address it to 33444 and then type in “12books” as the message and just send that. And that’ll get you setup to receive those top 12 most influential books that have had the biggest impact on my life.

[SPONSOR MESSAGE]

[0:25:33] KC: Today’s episode is brought to you by our sister podcast, All About Beachbody Coaching. So All About Beachbody Coaching really allows us to do this podcast without having all those annoying commercials in the beginning for you. So All About Beachbody Coaching, the Beachbody business that Amy and I run, actually funds this podcast.

So yes, it does cost money to run this podcast, we do not charge you anything, we don’t throw in commercials or anything like that, it really is, it’s funded by our business and by our other podcast, All About Beachbody Coaching. And for me, I’m just eternally grateful for this opportunity because it’s allowed me to really create the life that I love to live.

It’s given me the opportunity to do what I want, when I want, with who I want, and even deeper than that, it’s allowed me to help others to create the same for themselves. It’s allowed me to help hundreds of other people become part time or full time Beachbody coaches, to leave that corporate 9 to 5 job and create passive income in their lives.

© 2016 The Business of Life 9

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And really there’s nothing like that. It’s cool when you have success, it’s so much more rewarding when you help others. So I mention this or a few reasons, the first reason is, that’s actually the way that I work with people and mentor people. I don’t do anything outside of Beachbody coaching because I know that it’s such a powerful life changing tool.

So if you’re curious about working with me, interested in working one-on-one, interested in creating the type of life that you wanna live, I suggest swinging over there. The other reason is, even if somebody’s just curious, like you’ve heard about Beachbody, you know there’s a lot of Beachbody coaches out there. Maybe some of them you get a little annoyed with.

It really dives into what this business is really about, which is life transformation. So if you’re just curious, swing over there. And then the other piece is, if you’re really considering becoming a Beachbody coach, I highly, highly recommend you listen to that first.

Alright, much love guys. Again, that is the All About Beachbody Coaching Podcast, our sister podcast.

[0:28:00] ANNOUNCER: Thank you for listening to the Business of Life Podcast. Apply what you learned today and you’ll be one step closer to creating the life you love to live.

[END]

© 2016 The Business of Life 10